MSP Marketing Tips to Increase ROI in Email Marketing

Your MSP marketing needs to experience ROI, or it’s nothing but loss. But it can be difficult to determine what ROI is. You’re not going to see it immediately; it takes time for any investment to mature. You’ll see higher ROI more quickly with more effective outreach. Following are several points to help you establish strong ROI: 

 

  • Exercise timing strategy
  • Having an interesting subject line
  • Proper follow-up

 

Exercise Timing Strategy 

Your MSP marketing strategy has to have good timing. Think about a real conversation with a flesh-and-blood individual. If you remind them of something, and they nod, accepting that reminder, then change the subject, will you be more or less successful in your conversation should you keep returning to the previous subject? If you say something, someone moves on, and you keep hammering it, that’s going to get annoying real quick. 

It’s the same with outbound content marketing, especially as pertains to email marketing. Have the right timing. Send the emails out at intervals which don’t cause them to annoy prospects. Also, look for market shifts which trend toward your products or services. Find the right time to advance your message. 

 

Having an Interesting Subject Line 

Your subject line needs to communicate value and intrigue simply and honestly. A good way to do this is, address a pain point of prospects and demonstrate how your MSP can eliminate that pain point. If you were marketing to medical institutions, you might have a subject line that goes something like this: “Eliminate All Compliance Issues While Cutting IT Costs”.  

 

Proper Follow-Up 

You need to follow up multiple times. Again, don’t be a boor–don’t keep “beating a dead horse”, as the saying goes. However, you don’t want to let prospects slip through your fingers through fear of irritation. Find your balance. 

 

Expanded ROI 

An MSP marketing strategy which exercises proper timing, has good subject lines, and follows up is apt to expand ROI among prospects. Consider existing outbound email strategies and what you can do to make them more effectively work for you.  

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Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.