Your MSP marketing will be more effective if you optimize it appropriately. There are several factors that can help you here, and they are especially considerable when it comes to email.
As an MSP, you understand intrinsically how annoying “spam” can be. Additionally, you know those characteristics which define it. Ensure your outbound email marketing campaigns have no appearance of spam and are of requisite quality to induce response.
Several strategies to help you attain this quality in your outbound email include:
MSP marketing needs to produce content for emails that has true value. It’s got to be value-rich. It’s got to have something that your prospective and existing clients can really sink their teeth into. In a phrase, it’s got to be worth their while. You can’t cut corners here, but you can “bread-crumb” things. That is to say, you put little bits of value which are intrinsic to target demographics in your email content, but you don’t give all the information. Prospects and existing clients have to either come to your location or contact you in order to learn the vital bits.
Engaging Subject Lines
Part of qualitative content involves subject lines inherent to your target market which draw in prospects. For example, you may pose a problem and a solution, or lead with a value statement. If you can personalize such that outbound emails include the names of prospects, this can be very engaging; but there’s a balance. Spam often uses such tactics as well, and you don’t want to be compared to spam.
Incorporating the Visual Element
Pictures, videos, and content construction all have a visual element which serves to draw in the reader. There’s a visual “feng shui” worth considering here. Get the right pictures.
For More Effective Outreach
MSP marketing which includes quality content, engaging subject lines, and a strong visual element in outbound emails will facilitate increased engagement. Consider existing solutions and your best optimization strategy.