To make sure you aren’t wasting all your MSP marketing practices, it is important that your online presence is managed well. Many of your potential customers will be searching for solutions to their problems over the internet and if all they can find are bad reviews and complaints it can mean lost sales. Worse still, if they can’t find anything about you at all they will have nothing to base their buying decision on. It is essential these days that you manage your online reputation as much as you can, and there are three ways that can help.
Creating Valuable Content
Blog posts can help to improve your online presence in two ways as search engines love informative posts and good quality articles and potential customers will find them when they search. It is great MSP marketing to place posts on your site that give targeted information related to the keywords they are using, as it means your site will be found higher up in search results. This is due to the content but also because you are adding to your site frequently, and the search engines also favor a site that is being continually updated. Secondly, potential customers will come to your site to find out answers to their questions, and as the information will show you as an expert in your area hopefully it will also result in increased sales.
Most people will only leave a review if they are unhappy with a product or service. If you want to have positive reviews online about your company, you will have to put some work towards it. When you have happy customers, make sure that it is easy for them to leave a positive review and prompt them to do so. The more you have, the easier it is for new customers to trust you.
Although you can’t do much about people posting a bad review about you, beyond having an excellent product and making sure your customer service is exemplary of course, you can at least check out when people are talking about you. If you register with applications such as Google Alerts or Trackur you can put in your choice of search term, for example your name, and it will alert you whenever anyone posts anything referencing it. From there you can manage any bad reviews by solving them publicly rather than trying to hide them away.
There are many forms your MSP marketing can take but when you consider that people use the internet as a powerful search tool to inform their purchases, you need to make sure your company is front and center. If you can build a reputation by crafting informative blog posts and thought-leader pieces, persuading your happy customers to leave reviews and keeping an eye on where you are mentioned, you will be on the way to securing a successful and positive online presence for your company.