Managed Services Marketing: Make the Most of Email Marketing

managed services marketingDespite the rise of social media and other new marketing channels, email remains a powerful tool for managed services marketing. The fact that emails can be read and responded to at the receiver’s convenience and familiarity means that email continues to be one of the most popular forms of electronic communication today. There are some simple steps you can follow to ensure you make the most of this marketing channel.

Make Your Emails Valuable

The single most important way to maximize the effectiveness of your marketing emails is to make them valuable to your audience. Segmentation, appropriate mailing frequency, quality content, relevant calls to action, special offers, fluent and efficient writing, fun or useful information — these are just some of the ways you can make your marketing emails more valuable to your recipients. We’ll touch on some of these further on, but the key principle here is value. If the people who receive your marketing emails perceive them as valuable, you’ll get a much greater ROI in this marketing channel.

Don’t Waste People’s Time

You’ve probably experienced having headaches caused by receiving too many emails. When many of these emails aren’t even of any use to you, the frustration levels can rise. Focus on ensuring the length of your emails, the efficiency of the message, and the frequency with which you send out managed services marketing emails are designed to minimize or eliminate time wasting for your audience.

Use Transactional Triggers

By designing your presence on the web, social media, and other electronic platforms to trigger relevant marketing emails, you can inject a big boost in your conversion rates. For example, if a visitor to your website request more information about a particular product and this triggers a high-quality related marketing email, you’re far more likely to build a sense of value and convert that email into business than if you simply send mass mailings to an email list.

Give Your Readers Options

Nothing frustrates people more than a pile of useless email. Likewise, your customers and prospects are likely to appreciate having the chance to opt into specific types of email that they deem of relevance to them. Don’t use the one-size-fits-all approach to your marketing emails. Analyze your audience, segment it, and design your email channels to suit.

Don’t Overdo the Emails

Generating too many emails serves only to tire out your writers and upset your audience. A few, high-quality emails sent at the right times will be much more powerful than a torrent of unwanted and irrelevant ‘junk’. Respect your audience’s time and needs. You can always offer people the option to choose more.

Keep Your Thinking Cap On

Smart email strategy is a cornerstone of managed services marketing. All it really takes is to keep your thinking cap on. Consider your audience, and they’ll consider you.

Scott Anderton

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.