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Managed Services Marketing: Activating Employees Puts a Face to Your Brand

Your managed services marketing is more effective if it fully uses all the tools available. One of your biggest ones as an MSP is your employees. Tech staff has a great deal of knowledge which increases on itself as they continue to work for your organization. Technology is in continuous development, and keeping ahead of it requires regularly learning new skills. 

Your tech staff is a reservoir of personable knowledge that is likely to make your brand more human, trending toward increased prospect conversion and positive client relationships. However, such organically-derived positiveness won’t come about in a vacuum. You’ve got to work for the activation of employees in this way. Several advantages of properly-managed employee activation include: 


  • Increased communication between employees and clients
  • Activated employees expand client loyalty
  • Internal staff represent micro-influencers


Increased Communication Between Employees and Clients 

Activating employees will facilitate expanded communication on multiple fronts. Internally, activated employees feel empowered, which means they’re more likely to communicate with one another in ways that ultimately end up optimizing your managed services marketing. At the same time, they’re more likely to call up prospects and existing clients when something relevant occurs to them because they feel as though they’re an important part of your team, and their opinion carries weight. And, in fact, it does. 


Activated Employees Expand Client Loyalty 

Activated employees foster loyalty through personal relationship expansion. Clients can trust in a face, a voice, a set of opinions and anecdotes. They can’t really put trust in a mechanized response or be treated like a number. 


Internal Staff Represent Micro-Influencers 

Because activated staff members are more communicative and apt to expand loyalty among clientele, they’re additionally apt to influence potential buyers toward your products or services, facilitating increased conversion over time. 


Optimizing Your Outreach 

Your managed services marketing will be more effective with activated employees, though activating them can be somewhat difficult if you aren’t sure how to approach it. Working with SEO agencies specializing in MSPs can be essential here.  

Ricardo Michell

Ricardo Michell is the President and Chief Executive Officer of Michell Consulting Group. Ricardo’s journey began in 1999 when he chose to pursue his dream of having his own IT support company in Miami. MCG started strong and reached a pivotal turning point for the better when they decided to offer ERP solutions and IT support in Miami to their clients. They teamed up with world-class publishers such as Infor and SAP. And they never looked back. In 2009, to keep the diversification of the company flowing, they became a premier Managed IT Services Provider in Miami.