Be Prepared for Constant Change
MSP services are in constant flux. Technology progresses exponentially. Remaining competitively viable requires remaining up-to-date on the latest products or services defining the industry. This will predicate product and service launches on a regular basis. To accomplish such continual launching, you need to have a strategy in place and avoid any tactics which aren’t conducive to success. Following are a few tips to help you have the most effective product and service launches:
- Design strategies in advance
- Get influencers on board first
- Be realistic in expectations–err on the side of caution
- Be creative and flexible
Design Strategies in Advance
MSP services are in a unique position where insider status is almost an operational prerequisite. As a result, you can make launch projections. For example, Moore’s Law predicates an 18 month cycle of computational doubling. This will fully trickle down to the general public within about five years, meaning you’ve got a window between 1.5 years and 3 years to launch. Certainly, this differs per products and services, region, and MSP; but you get the idea. You should have strategies in place as far in advance as a year and a half at minimum. Look at existing trends to determine where previous mistakes can be anticipated and launch efforts streamlined. Additionally, work with peers and even (perhaps collaterally) competitors to find your best balance. Competition must upgrade and launch, as well; learn from them.
Get Influential Individuals on Board First
In terms of clients, peers, colleagues, and personalities in the media, you need to find those who are most influential and appraise them of your coming launch. You want these people to get excited so that they can spread the word naturally. Offering incentives and the like can be conducive here and will likely preserve existing business partnerships.
Be Realistic in Expectations–Err On The Side Of Caution
Nothing ever goes as planned. That’s the reality, and there’s no way around it. If you’re going to be successful, you need to anticipate unexpected failure. Have backups in place. Order extra units in anticipation of a rush, or hire additional staff when specific services are in demand.
Again, what changes you make within your MSP in this regard will be idiosyncratic to you. But if you err on the side of caution, you’ll likely come out ahead. If you expect a possible ROI after your launch has matured of 50% ahead of your investment, budget for only a 25% return, then anything higher will constitute a profit cushion.
Be Creative and Flexible
You need to think outside the box, and you need to be prepared to revise your approach as necessary. Sometimes, the products and services you facilitate are recalled or made illegal. Hope for the best, and prepare for the worst.
Launching MSP services really takes time and thorough planning. The things discussed above can help you bring your products or services to market effectively. Remember that you just have to start right, making sure you promote your services properly.