MSP marketing needs to take into account pain points of target demographics your business serves. You want to, ideally, solve those problems as best you can. Certainly, sometimes there are issues which are beyond the ability of an MSP; but for the most part, operational issues derive from either a lack of proper tech use or incorrect tech utilization.
Here are several tips to help you solve client pain points in your content directly:
Address Commonly Known Pain Points
Your MSP marketing strategy needs to capture all the low-hanging fruit. There’s going to be plenty for you to use as a starting point on your blog. Basically, a good strategy would be going through your existing clientele, figuring out where they’re having issues, and writing pieces to address each issue.
Expand out to other areas of product or service delivery which your MSP provides. Look up FAQs on MSP provisions and work with SEO agencies who specialize in MSPs to determine the most common pain points worth addressing.
Identify Idiosyncratic Pain Points
It’s also strategically viable to determine pain points which are idiosyncratic to specific clients. For example, a retail outlet will definitely have different technological needs than a school district. You may have both in the center of a client distribution graph which describes your core demographic. Find pain points unique to your target demographics and provide solutions.
Technology transitions in an ever-progressive forward march wherein computational ability doubles on itself at intervals of about eighteen months. This means there is no total understanding of the field which may be attained. You must continuously research to remain viable in terms of competitiveness. Accordingly, write articles and blog posts that are likewise cutting-edge. This makes your MSP a resource.
MSP marketing which solves pain points that are obvious, idiosyncratic, and developing will become a resource for your target demographic. They’ll come to trust you as a problem solver, which is apt to lead to future sales.