How MSP Marketing Helps Solve Client Pain Points

MSP marketing needs to take into account pain points of target demographics your business serves. You want to, ideally, solve those problems as best you can. Certainly, sometimes there are issues which are beyond the ability of an MSP; but for the most part, operational issues derive from either a lack of proper tech use or incorrect tech utilization. 

Here are several tips to help you solve client pain points in your content directly: 

 

Address Commonly Known Pain Points 

Your MSP marketing strategy needs to capture all the low-hanging fruit. There’s going to be plenty for you to use as a starting point on your blog. Basically, a good strategy would be going through your existing clientele, figuring out where they’re having issues, and writing pieces to address each issue. 

Expand out to other areas of product or service delivery which your MSP provides. Look up FAQs on MSP provisions and work with SEO agencies who specialize in MSPs to determine the most common pain points worth addressing. 

 

Identify Idiosyncratic Pain Points 

It’s also strategically viable to determine pain points which are idiosyncratic to specific clients. For example, a retail outlet will definitely have different technological needs than a school district. You may have both in the center of a client distribution graph which describes your core demographic. Find pain points unique to your target demographics and provide solutions. 

 

Continuously Research 

Technology transitions in an ever-progressive forward march wherein computational ability doubles on itself at intervals of about eighteen months. This means there is no total understanding of the field which may be attained. You must continuously research to remain viable in terms of competitiveness. Accordingly, write articles and blog posts that are likewise cutting-edge. This makes your MSP a resource. 

MSP marketing which solves pain points that are obvious, idiosyncratic, and developing will become a resource for your target demographic. They’ll come to trust you as a problem solver, which is apt to lead to future sales. 

Ravi Jain

Ravi Jain

Ravi Jain is the Chief Executive Officer for Technijian, with a demonstrated history of working in the information technology and services industry. Skilled in Enterprise Software, HP Products, Storage, ITIL, and IT Service Management. Strong business development professional with a BS focused in Physics from University of California, Los Angeles. For over a decade, Technijian has strived to provide Fortune 500 IT Support in Orange County for the small to mid-size businesses. During this time our client base has grown from small office with less than 10 people to mid-size businesses with over 50 employees. We offer corporate wide IT Services for Orange County clients with hotels all across the country as well as IT support for medical device startups here in Orange County. Regardless the size Technijian strives to deliver "Technology Support Your Way".