The Hidden Gems of IT Marketing: Polish Your Employees Hidden Potential

IT marketingWhen you began your IT marketing campaign, you developed a brand image to define exactly how you wanted your business perceived. But, have you overlooked the diamonds in the rough just waiting to shine for your business success?

Polish Your Employees for Internal Marketing

For successful IT marketing, include your employees in the mix. After all, your business has better chances of growing if your employees are happy. Remember that they have a direct influence on your customers, giving them powerful opportunities for building your brand.

So, how do you dig deep and uncover the marketing qualities of your staff? It all begins with communicating the core values of your company, your mission and your vision for the future. In addition to your core beliefs, you can motivate your employees in the following ways so they’ll want to share your brand:

  • Empower your employees by sharing your marketing plan and future business plans
  • Create a positive and respectful company culture
  • Encourage your employees to provide feedback to management
  • Acknowledge employees who perform with reward programs and recognition
  • Offer professional advancement opportunities with mentoring and training programs

Launch a Social Media Campaign that Includes Employees

Social media allows you and your employees to interact with your target audience and business community with openness and transparency. This is exactly what your customers want. If your employees share your business brand on social media, you can reach more prospects than you ever imagined.

Focus your social media campaign on the platforms that will make the biggest difference for your business. Starting with LinkedIn, Facebook, Twitter, and YouTube will give you a good base to work with. Most people use these platforms on a daily basis.

When your employees post about your brand value, they impress your target audience with their loyalty. This builds trust and humanizes your brand. Your audience gets to see the personality of your team by engaging through social media.

This is how personal relationships grow, resulting in increased ROI. It’s all about strategically presenting your company culture to your prospects by posting valuable content from you and your team. Many times, this means getting out of your comfort zone and posting personalized comments rather than information about products and services. Encourage your employees to put the faces of your company out there for all to see.

Ask Your Employees to Contribute to Your Blog

Encouraging your employees to post to your blog is a great way to attract leads and get your employees involved with marketing. You can even set up a blog calendar, asking employees to sign up for writing business relevant content for the business blog. This helps you keep your blog updated, plus your employees can share with others.

What does all this mean? In your IT marketing, spend time with the people who make your business what it is. When you uncover your team’s potential, send them out into the world, radiating your brand value and image.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.