When you began your IT marketing campaign, you developed a brand image to define exactly how you wanted your business perceived. But, have you overlooked the diamonds in the rough just waiting to shine for your business success?
Polish Your Employees for Internal Marketing
For successful IT marketing, include your employees in the mix. After all, your business has better chances of growing if your employees are happy. Remember that they have a direct influence on your customers, giving them powerful opportunities for building your brand.
So, how do you dig deep and uncover the marketing qualities of your staff? It all begins with communicating the core values of your company, your mission and your vision for the future. In addition to your core beliefs, you can motivate your employees in the following ways so they’ll want to share your brand:
- Empower your employees by sharing your marketing plan and future business plans
- Create a positive and respectful company culture
- Encourage your employees to provide feedback to management
- Acknowledge employees who perform with reward programs and recognition
- Offer professional advancement opportunities with mentoring and training programs
Launch a Social Media Campaign that Includes Employees
Social media allows you and your employees to interact with your target audience and business community with openness and transparency. This is exactly what your customers want. If your employees share your business brand on social media, you can reach more prospects than you ever imagined.
Focus your social media campaign on the platforms that will make the biggest difference for your business. Starting with LinkedIn, Facebook, Twitter, and YouTube will give you a good base to work with. Most people use these platforms on a daily basis.
When your employees post about your brand value, they impress your target audience with their loyalty. This builds trust and humanizes your brand. Your audience gets to see the personality of your team by engaging through social media.
This is how personal relationships grow, resulting in increased ROI. It’s all about strategically presenting your company culture to your prospects by posting valuable content from you and your team. Many times, this means getting out of your comfort zone and posting personalized comments rather than information about products and services. Encourage your employees to put the faces of your company out there for all to see.
Ask Your Employees to Contribute to Your Blog
Encouraging your employees to post to your blog is a great way to attract leads and get your employees involved with marketing. You can even set up a blog calendar, asking employees to sign up for writing business relevant content for the business blog. This helps you keep your blog updated, plus your employees can share with others.
What does all this mean? In your IT marketing, spend time with the people who make your business what it is. When you uncover your team’s potential, send them out into the world, radiating your brand value and image.