Effective IT Marketing Strategies to Retain Clients

Your IT marketing campaign can be useful in more than merely an outreach and conversion capacity. It can also be useful as a means of retaining existing clients. Following are several tips to help you keep clients: 


  • Ensure you continuously publish exceptional content
  • Use the data provided directly and indirectly by clientele
  • Ensure that all your clients are kept as informed as possible


Ensure You Continuously Publish Exceptional Content 

Your IT marketing must have a quality to it which thrives from ensuring new content is always produced. Blogs, articles, white papers, YouTube videos, testimonials, how-to tutorials, and examinations of future technology are all recommendable. Think equal parts Popular Mechanics and Ann Landers, but aimed at modern tech audiences. 

You want to appraise them of the latest trends and you want to offer actionable advice that’s easy to take away and apply. This will help existing clients come to rely on you as a professionally viable resource, and it will additionally ensure that new prospects are engaged–provided, of course, that the content you provide is worthwhile.  


Use the Data Provided Directly and Indirectly by Clientele 

Client traffic, client conversion, and client preferences are all very important to your MSP. You need to keep tabs on this information as effectively as possible. You might even conduct surveys; just be savvy that you don’t irritate your clientele in the process. Keeping such data helps you better serve existing clients, which makes them more amenable toward retaining your services in the long run.  


Ensure That All Your Clients Are Kept As Informed As Possible 

You want clients to be up-to-date on existing policies (as well as services), changes coming down the line, and what is currently defining the market. Do this right, and you’ll again set yourself up as a resource. A good resource will retain many types of client. 


Setting Yourself Up as a Reliable Authority 

A good IT marketing paradigm should strategically produce qualitative content, exploit harvested data from clients, and keep them informed. Get the balance right, and you’re likely to see increased retention rates. 

Marc Bartholomew

Marc Bartholomew is the CEO and founder of Integritechs Technology Professionals, a Los Angeles based Technology support provider, offering a variety of managed IT services in Los Angeles to small businesses. Integritechs provides a wide array of IT solutions in the greater Los Angeles area, with an excellent service by aligning their goals with their customers: stable, reliable Los Angeles IT services, managing technology throughout its lifecycle, while controlling costs. Marc believes the best way to accomplish this is through regular, proactive management. Integritechs achieves this by encouraging scheduled visits and bundling everything their customer's needs into their managed services plans in los Angeles to keep their systems running smoothly.