Your MSP business can be as renown as some of the larger ones out there given time and perseverance. One of the best ways to expedite this process is through the design of a brand which is recognizable, well-regarded, and consistent— like the brands you know so well.
The following are several tips to help get you pointed in the right direction:
Define What Your Brand Is
Is your MSP business one which works specifically with a particular type of client? If so, one thing you’ll want to do is ensure that you’re the best option on the market. Does your MSP provide products as well as services? If so, your brand outreach and definition need to reflect that. The Walmart brand has a “buffet” feel to it, while Tesla has a more specific sort of concentration. Some brands are narrowly defined, some are more broadly defined. Your MSP could go either way depending on the products and services you provide, their scope, and your effectiveness at continually providing value.
Ensure You’ve Got Appropriate Goals
You need to design goals which match your brand and are realistic. The goals of your brand should match the goals of leadership if they’re going to be fully realized.
Give Yourself a Timeframe to Reach Goals
It’s no good defining a brand and setting goals for it if you don’t have a time frame you expect those goals to be realized by. This is an area where you want to be as strategic as you can. You should set your goals at a time which is beyond your scope, but only slightly. This way you can come in ahead of schedule.
An MSP business which defines its brand, sets realistic goals, and has a reasonable time-frame in which to accomplish those goals, is one on its way toward becoming a well-regarded operation. If you want your brand to reflect the quality desired, you’ll need to be strategic about it.