How to Avoid Common Stumbling Blocks in Your MSP Company

MSP companyOperating your MSP company requires having a strategic approach not dissimilar from that which silhouettes games of chess. In chess, you need to figure out the moves of your opponents in advance. You must anticipate that which will take place in order to win the game. Business is much the same. You need to anticipate the needs of your business in terms of cost, what your competitors are going to do, and where the market is going. You need to be strategic! You need to play business chess.

The following are four tips to help you do this:

Plan in Advance

First, your MSP company needs to plan its moves out in advance. You’ve got to figure out where you’re trying to go, and how to best get there. Find something core to operations which effectively facilitates your business. Focus efforts around that and expand outward. Better strategy will likely yield better profit.

Measure Success of Varying Strategies

Whatever strategies you bring to bear on operations, it is fundamental you measure the results of your efforts to ensure they are effective. If you don’t know how effective a given tactic is, then you don’t know whether you should keep using it. Does providing outsourced tech services vis-a-vis cloud computing make more sense for you and your clientele? You’ll know based on the stats which silhouette this strategy.

Ensure Marketing Operates on an Effective Level

Outbound marketing must additionally be measured to determine greatest effectiveness. You need to try multiple outreach strategies, but it makes a lot of sense to avoid reinventing the wheel. This is one of those things that can be easier said than done; working with agencies who specialize in enabling MSPs can save you a lot of trouble. PPC (Pay Per Click), Search Engine Optimization (SEO), and SMO (Social Media Optimization, are all very effective here— depending of course upon your operational paradigm.

No Expense Should Be Spared Concerning Client Retention

You must keep your clients. Okay, the title of this section is a bit hyperbolic, but you get the idea: you need to retain clients as best you can. Certainly, you’ll have some that ultimately end up costing your business more than is strictly sensible based on the profit they actually bring to your operation. For the most part, though, this won’t be the case. You’ll also find that a lot of issues clients have involve misunderstandings that can be set straight with relative ease. Design retention strategies and employ them.

Your MSP company will likely be more effective if you avoid common stumbling blocks. Retain clients. Measure marketing and other sales strategies, and plan in advance. Such measures will make forward progress more sustainable than it would be otherwise.

Yoon Choi

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.