IT marketing of any effective kind is going to increase your ranking on search engines, but that isn’t enough. If you’re at the “top of the heap”, but prospective clients find there’s nothing of substance in the materials they find, then they’ll just click on the next relevant business. You need to ensure that top-ranked materials deserve to be there. Several ways to ensure your ranking is put to best use are:
Branding Solutions that are Catchy
IT marketing should brand products and services in such a way that all branded materials are naturally attractive to the eye. Think of popular logos you’ve seen before: Nike. McDonald’s. Coca-Cola. Pepsi. Verizon. PlayStation. Were you able to envision the logos for these companies in your mind’s eye? Perhaps not all of them, but most of them, right? Well, your MSP’s logo should have the same kind of design behind font and logos representing it. Additionally, you want a “theme” which is pleasing to the eye, and into which all your content is fit.
Web Design that is Built Around Mobile Solutions
You want responsive web design which is geared toward mobility. Mobile internet usage is growing to overcome laptop or desktop utility. Smartphones, tablets, and other IoT devices are quickly taking over the market. Responsiveness to touchscreen navigation is key, but so is site design. Ensure both are in proper quantities.
Content That’s Value-Rich and SEO-Driven
Ensure any content you design has actionable value for readers, and that it has been properly enabled for greatest visibility through search engine optimization (SEO).
IT marketing should get you top-ranked, but that’s just a transition point, not an end unto itself. You must ensure from there that everything potential clients interact with has the proper level of quality to it, and that said quality is visible via mobile web tech.