If you are not careful, you will fall into the trap so many others have found. Improper managed services marketing has the potential to sabotage your own brand. Here is how you can avoid such a fate, take full advantage of your marketing, and ultimately enjoy opportunities for brand expansion:
Start by Officially Defining Your Brand
Establish what your core brand is, what its values are, and commit to a logo, nickname, slogan and other details that create a consistent voice. When new information, content, or marketing is being considered, it should be checked to ensure it fits the brand’s requirements for consistency.
Your Intellectual Property Must be Protected
Do not let anyone use your logo, brand name, or any other details of your namesake. Only you have the legal right to use this information or its likeness. If you find anyone using your brand, take immediate legal action.
Put Out Those Fires
There will inevitably be some mistakes when building a brand. Customers will be angry, team members will make mistakes, and so on. If your team errs, admit to it and show your customers you really care.
Engagement is the name of the game. Your managed services marketing efforts should create an emotional response, get the target audience thinking, and initiate a meaningful dialogue. Be careful when using your social media accounts to ensure the company has a unified voice across channels. If it seems as though there are different people speaking for the business, the tone and message will eventually conflict.
Nurture Your Brand
It is clear you have the potential to be your brand’s worst nightmare. Proceed carefully, give your brand room to grow, and it will not be long until it makes the intended impact. The managed services marketing decisions you make in these early stages have the potential to set the stage for even bigger gains down the road. Keep your target audience engaged and continue nurturing your brand. You just might have the next multinational corporate success story on your hands.