IT marketing, in terms of outbound marketing reputation, is much like personal reputation in social circles. Have you ever met a man who did nothing but brag all day about how cool he is, how strong he is, how smart he is, and how better he is than anybody else?
Firstly, do you believe him? Secondly, are you attracted to that kind of thing in terms of fellowship? Most people aren’t. Most people look at such an individual as a braggart, a boaster. Meanwhile, what happens when you come to a social situation, and all the people you meet say things to you like: “Did you know so-and-so is at the party? Yeah, he back-flipped over a volcano juggling chainsaws on a unicycle!”
You’re going to want to meet that guy, even if it turns out the claims surrounding him were vastly exaggerated. It’s the same with your MSP. You want people speaking on your behalf. You want people naturally, organically recommending you, rather than you bragging about yourself. Unfortunately, reality dictates difficulty in any desired outcome, predicating hard work and strategy.
One thing you can do is browse clients, pulling together the ones you know are satisfied with your services. Then write reviews from their perspective, and ask them if they’ll mind you posting such reviews on their behalf. They’ll ask to read the review, and provided you don’t push the envelope too much, they’ll likely agree to such a situation.
You save them time and get their endorsement on referral, and prospective clients see others singing your business’s good graces rather than yourself, making them more likely to be interested at a basic level.
An IT marketing campaign that is so strategic has a much greater chance of making conversions than that which simply relies on loud, distracting, or otherwise promotional solutions.
Working With Professional MSP Marketing Agencies
A great way to double down on effectiveness is to work with professional marketing agencies that understand the market and what is most attractive to associated clientele.
Instituting a Referral Program
You might additionally facilitate a referral program whereby those who bring others to your business through word-of-mouth get a discount or something free. Tesla has done this with great success, and they’re certainly not alone. It’s basically organized quid pro quo, or “something for something”. Especially if you give your clients really good service, this is a great way for them to show you how thankful they really are.
The market is fiercely competitive today, and one reason for this is that technology is becoming increasingly integral to even simple aspects of daily life. This is good news, but it does mean you’ll need to optimize your IT marketing strategy to see increased conversions, and perhaps even increased referrals.