Your MSP blog needs to incorporate a deeply professional veneer in all materials which communicate to the public. You must be honest, but you mustn’t be too honest. Think of it like a date. You would want to tell her about your dreams, hopes, yearnings, and ambitions. You would want to show her your skill. But would you want her to know Johnny James jumped out of a closet and scared you so bad you had to change pants during eighth-grade Algebra? No! Not until you’ve been married long enough for such a tale not to matter.
Likewise, your MSP needs to be careful that it doesn’t reveal too many things about internal operations, other clients, and overall operations in its online marketing materials. Ensure you consider these blog design features:
- Refrain from negative opinions or instances of operation on your blog
- Don’t reveal anything proprietary
- Avoid contention and redundancy
Refrain from Negative Opinions or Instances of Operation on Your Blog
Your MSP blog needs to include only the good things. You’re going to have negative interactions, and sometimes, things just won’t go your way. You want to avoid writing about these kinds of things. Certainly, they help facilitate honesty, but that’s being too honest. Avoid such situations to maintain positive visibility.
Don’t Reveal Anything Proprietary
If you put out the “ingredients” to your MSP “casserole”, don’t be surprised if some other enterprising potluck attendee traipses through this metaphor and steals your entree. Be careful not to give away too much, though you must yet be authoritative, and give prospects some level of actionable data–working with SEO agencies specializing in MSPs can be essential here.
Avoid Contention and Redundancy
Don’t publish any materials which are contentious, divisive, or redundant. Restating what you’ve said before annoys readers and makes you seem unimaginative and “spent” as an MSP. Contention will make clients cringe.
Be honest, but not too honest. When creating your MSP blog, take time to apply the tips discussed above, and you will effectively reach and influence target markets.