MSP Marketing: How to Be Effective in Your Content Marketing Strategy

July 2, 2018June 21, 2018 Todd Nielson IT Business, it channel, it companies, IT lead generation, it leads, IT marketing, it sales, IT sales leads, it services marketing, managed services marketing, marketing for it, marketing IT, marketing IT services, MSP Blogs, MSP Business, msp leads, msp marketing, msp sales, MSP SEO, MSP website, msp websites

All your MSP marketing efforts must have one goal in mind— to push out your brand and bring in new business. Marketing takes a lot of time, money, and energy, so it’s important to regularly evaluate the success of your current efforts. If you are putting in more resources than you are seeing results, maybe it’s time to switch up your strategy. If you want to be more effective in your content marketing strategy, here are a few tips:

Understand the ‘Why’

What is content marketing and why should you utilize it? Many IT companies are now making use of a business blog to provide useful and relevant IT information. They do this to bring potential customers to their pages and eventually convince them to use their services. It can be a very effective strategy when understood and executed well.

Produce Quality Content

The most important lesson in content marketing is to produce quality content. To retain interest, the content must be engaging, value-adding, and informative. What do companies and people looking for IT services care about? You should make sure your topics are relevant and current. While producing regular content is important, it’s the quality of that content that makes all the difference.

Optimize and Market Yourself

Once you have some good material produced, you can use it to market and sell your business. Here are some of the important considerations to help you achieve that:

Make your content easily accessible – Consider using your website, a separate blog site, or social media channels such as Twitter and LinkedIn to get your message across.
Drive traffic to your pages – If you want to get those views, you need to get people there. SEO optimization can help increase your visibility in web searches. You should also consider making your content shareable on a number of platforms to reach more prospective clients.
Engage with your readers – You can either actively interact with those who engage with you on social media or make it as easy as possible for them to get in touch. Make sure your online forms and platforms, telephones, and emails are monitored and responded to.
Invite a specific response – Once people have read your content, do they just walk away, or do they want to get in touch with your company? The effectiveness of MSP marketing is really about bringing in the leads. Make sure you have an effective call to action that invites readers to reach out to you, try your services, or request additional information. It is these leads that you can convert to sales and new accounts.

Refine Your Strategy

It is a learning process to discover what works and what doesn’t in content marketing. You are not confined to your initial plan and content-posting schedule. You should test out different approaches for when, where, and what to post. Monitor the reactions, views, and leads you get from your current approach and improve your MSP marketing to achieve your desired targets.