IT Marketing: What to Do to Establish a Solid Web Presence

IT marketingHaving a website and having an optimized website are two different things that IT marketing teams must consider. Just creating a website doesn’t mean that your prospects will find it, become customers, and come back and visit again. If you want an active website that gets results, update and add new features to your site, such as mobile capability, relevant content, and easy navigation buttons.

Encourage Customer Interaction

An effective IT marketing website doesn’t just list products and services but encourages customer interaction with comment capabilities. It should also provide a positive experience that drives prospects to visit repeatedly. The goal of your website is to impress your visitors so much, that they’ll share your site with their friends.

Ensure Mobile-friendly Landing Pages

As more and more buyers use their mobile devices to search for the services they need, you’re losing out if your website isn’t mobile-friendly. Tweaking your website for mobile content is one of the most important updates you can do to optimize your site. In fact, mobile capability on your pages boosts your Google ranking. Convenience is the key to attracting potential buyers and that’s what a website with mobile capabilities offers.

Mobile-friendly websites allow your visitors to jump from your site to your Facebook or Twitter pages, which keep them involved and active. They can find the content they need and what’s trending in your business wherever they are using their smart devices.

Look at the Analytics Data

Studying your website’s analytics offers you the information you need to personalize your pages, focusing on your target audience. The analytical data about your website performance also helps you understand how to improve your landing pages. By making improvements and updates, you’re inviting your visitors to enter your website and stay for a while.

Enhance with Easy Navigation

If your website has pages that are easy to navigate and use, you’ll see better search engine rankings. Also, make sure that all your share buttons and links work. If your visitors click on a dead link, they’ll just move on to a competitor’s website for the information they need. Another way to make your website user-friendly is to link with all your other websites, social media accounts, and blogs.

Create High-Quality Content

Publishing high-quality content on your website boosts your company’s authority and increases your traffic. Create relevant content for your target audience, which offers them helpful and educational insights. By writing with their needs in mind, you strengthen your brand value and build trusting relationships with your prospects. Successful engagement and powerful storytelling are the keys to growing targeted website traffic.

If your IT marketing team focuses your website content on your target audience, communicating honestly, then you’ll increase your high-quality visitors. Optimize your site for mobile devices and link to all your other content. With the fierce competition out there today, you need to offer more to your visitors.

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Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.