Your MSP blog won’t be qualitative because you have ubiquitous entries. Granted, the more the merrier in most cases, but that is assuming each blog post has quality. You need to have information which is actionable to your readers. That information must be the kind that can be shared. It must clearly communicate a concept in a way which enables, inspires, or both— whatever you can do.
With this in mind, it’s a lot better for you to create one excellent 1,000-word post every two days than ten 500-word pieces that do not include actionable data and aren’t so interesting to read.
Your MSP blog needs to have deadlines, but they aren’t necessarily going to be that which facilitates effectiveness. Additionally, blog deadlines are primarily synthetic. That is to say: if you miss them, there isn’t going to be any real negative impact on operations— provided you don’t make missing them a regular practice, of course. Here’s your basic goal: produce between 16 and 50 pieces of quality content every month. That content should be distributed throughout blogs, social media, and other areas of impact your business has online. If a few are late, don’t sweat it; spending longer to make better content produces better results. The deadlines are just there to ensure you don’t get too sedentary.
Like deadlines, you should schedule in outreach putsches with regularity, but remember that the scheduling you apply isn’t set in stone, as the saying goes. Your scheduling is rather a sort of guide-post, if you will. It’s a water-mark, rather than a concrete delineating agent in how much content to produce.
Delivering Quality Content
Once you have quality in every post, then you want to focus on increasing the level of qualitative blogs you’re able to produce over time. Your MSP blog should schedule blog creation and deadlines, but you shouldn’t make scheduling these things and sticking to such schedules your chief aim. The chief aim should be quality over quantity.