Creating a compelling MSP blog is an excellent way to expand the reach of your IT company and possibly even gain new clients. However, writing a blog isn’t as easy as it sounds. Here are a few common mistakes in writing blogs and the best ways to avoid them:
The headline of a blog post is essential in attracting attention, and many IT companies fail to realize the importance of creating attention-grabbing headlines. Limiting a headline anywhere between six to ten words is ideal, as anything longer is not nearly as useful. It is always a good approach to write down a few potential headlines and choose the one that best represents the idea of an article.
Being a Perfectionist
Many IT companies struggle with creating an MSP blog because they expect it to be perfect. While editing is essential, perfectionism can paralyze the creation of a blog, as you will never be satisfied. However, you can avoid this scenario by creating a general outline of your blog and following your creative instincts. Afterward, you can check for any basic grammar or spelling errors. The end result is a well-written blog that doesn’t require any extensive amount of editing or constant rewrites.
Adding a graphic to your blog is an excellent way to improve the design and help it to stand out. However, it is important to use a high-quality photo that is relevant to the topic. Low-quality images can significantly diminish the value of your blog and may even hurt your credibility. On the other hand, a high-quality photo will enhance the blog and is a valuable asset.
Writing an MSP blog is a great way to reach new clients and increase the brand of your IT company. While it is common to make a few errors, learning from these mistakes can help you develop a top-quality blog that brings in new clients and expand your IT business into new areas. Begin writing a blog today and experience the many ways it can benefit your IT company.