Email campaigns are still the most effective way for your MSP marketing team to reach your customers and target audience. Email enhances your brand value, customer service, and satisfaction.
If you create lists based on updated customer data, communication history, clicks, opened emails and unsubscribes, then you’ll have greater success. More businesses are taking advantage of data email to increase revenue. In fact, according to Return Path and Ascend2, 91 percent of business executives use email for reaching their ROI and conversion objectives.
Gaining the Upper Hand with Data
Collecting data used to be exclusively for IT companies; but today, it’s the lifeblood for every email campaign. Capturing and analyzing consumer data is the driving force behind customer service, marketing, and sales leads. If your MSP marketing plan includes gaining insights from data sources, then you’ll have the competitive edge over your competitors.
Database marketing gives you the upper hand in the following ways:
- Increases revenue as your MSP company uses the data to develop new products and services that meet your customers’ needs.
- Improves your sales because you can make educated decisions based on information about your buyers’ personae.
- Helps create more successful marketing promotions through insights about your target audience.
Rising Popularity of Data Email Marketing
With the cost of traditional advertising, many businesses are looking at database email and behavioral based email as ways to increase their ROI. Unlike the old method of email blasters addressed to every conceivable audience, today’s MSPs are utilizing personalized emails created from consumer data and behavioral triggers. Personal emails give your audience a better user experience and drive leads, sales, and profits. According to the Direct Data and Marketing Association (DMA), 50 percent of consumers look forward to weekly emails.
Here are a few more statistics about data-driven email marketing from DMA:
- 6.5 percent click rate compared to 1.6 percent from traditional campaigns
- Mondays have the highest open rate at 13.3 percent and Fridays have the lowest
- 30 percent of marketers give a 10 percent discount in the first welcome email
- Most successful emails are those with personalized messages
How Data Enhances Email Effectiveness
When you gather information from data sets and lists, use it to reinforce the data you already have. You can then use the data for developing segmented audiences and buyers. When you segment your email subscribers, the relevant data adds value to their buyers’ personae and profiles. Once you build up enough targeted data, your email content will resonate with your readers on a personal level.
Given the track record of data-driven email marketing, your MSP marketing email campaign can bolster your profitability and growth. Collecting targeted data is the future of email marketing— providing insights that allow you to connect with your prospects, nurturing the buyer’s journey, and leading them to a purchasing decision. Email database marketing will help you keep your edge over the competition.