Your IT marketing campaign should provide an experience for prospects contacting your operation which is comfortably predictable. Prospects should know what to expect. Additionally, you should have a database which defines all actions taken with any incoming prospect so that information can be immediately achieved if they contact your MSP and there’s another individual on the phone than the one with whom they originally spoke. Following are several additional tips you may want to take into consideration to facilitate increased closes:
- Ensure you know your target audience, and aim for them
- Educate all sellers with the information requisite to enable them
- Continually examine your existing processes to determine where changes are needed
Ensure You Know Your Target Audience, and Aim for Them
You IT marketing efforts will be wasted if you gear at a market who will not buy from you. Look at to whom you are selling now and optimize sales so that you’re always aiming at those with whom you have the greatest likelihood of entering into future relationship.
Educate All Sellers with the Information Requisite to Enable Them