Your MSP business can get substantial conversions through press releases, but you’ve got to maximize them. Following are techniques to help you do just that:
- Hook them, line them out, sink the conversion
- Don’t forget the “five W’s”— Where, When, What, Why, Who
- Ensure the headline you design is strong, creative, and expository
Hook Them, Line Them Out, Sink the Conversion
The press releases of your MSP business need to draw in prospects right away. Have your headline and first sentence hook in readers incontrovertibly. You want to tell them what you’re about to tell them, then tell them, then you tell the reader what you’ve just told them–all within press release format, of course.
The hook is in many ways a compressed retelling of your entire writing’s purpose. The “line” is where you pull the reader toward you through information which is expository in its description of what you do. The sinker is the conversion attempt, which must be subtle in a press release, as these aren’t intended for advertisement by the press.
Don’t Forget the “Five W’s”— Where, When, What, Why, Who
Ensure your press releases cover the necessary bases: who is making the change, and who benefits? What is the change in question? Why is this change important? Where is it taking place? When did all these things happen, and is there a time-sensitive nature involved? Answer these questions completely and effectively.
Ensure the Headline You Design is Strong, Creative, and Expository
Last, but certainly not least, you want to have a headline that pulls people in. Sensationalism is recommendable, provided you’re able to deliver. If you’ve got a sensational headline and a sub-par press release, this clash will invalidate effectiveness as surely as milk mixed with lemon juice curdles. Match your press release to your strong, expository, creative headline.
Press Releases Can Organically Market Your Business
An MSP business which is careful to design press releases incorporating hooks, the “five W’s”, and strong headlines, will likely see positive results. Hone your press releases.