MSP marketing will hit more targets more often— and with greater positive results— if it is properly calibrated. Think of it like aiming a firearm. If you hold your breath right, hone in on the target using a scope and breathe, you’ll have a greater likelihood of hitting the mark.
The following are three techniques to likewise assist you in the optimization of outbound marketing for your MSP:
Target Personas Creation
MSP marketing should know those most likely to buy, and the best ways to reach them. There are a number of ways to create personas. Consider your best B2B clients, look at competitors in the industry and those to whom they cater, then draw conclusions from that data. You’re likely to find this individual to be north of 30— even 40— male, with personal disposable income and an important position within the company they represent. More in-depth information will develop as you go about creating the profile from available information.
Anticipating Common Questions
You’re going to have a litany of similar questions deriving from prospects. What’s advisable is collecting the ones which are the same into a FAQ (frequently asked question) dossier. You can post this on your website and continue adding to it. Additionally, salespeople can use a FAQ sheet to help them comprehensively address common client issues. This increases their perception of your professionalism and should increase conversions.
Core Content Support Through Regular Blogging
You need to design content of a kind which is deeply informative and valuable— think “whitepaper.” That content should require a prospect to give some information allowing you to reach out in the future. Use blogging to “tease” such content.
One final tactic is working with SEO professionals who specialize in MSPs. These can help you define prospects and refine outreach strategy. MSP marketing with target personas, knowledge of common questions, and strong core content has a greater likelihood of attracting B2B prospects.