A given MSP company will make mistakes. One of the biggest ones involves incidentally dissuading conversions. There are a lot of trial-and-error methods put into play which can do more harm than good. Following are practices which should be avoided in order to facilitate increased conversions:
- Ditch the image sliders
- Get true, reliable, non-suspicious reviews
- Ensure you fix what matters, identifying such items numerically
Ditch the Image Sliders
An MSP company provides many services, and they can be complicated. Some website conventions involve a sort of slideshow that displays what you provide and cycles through those provisions as a person scrolls down your page. But these sliders can end up undermining you.
When someone is in the middle of reading a bullet list of services, suddenly the image slides to the left or right. To click on it, they’ve either got to learn the conventions of that particular slider arrangement or wait. This is annoying and to a level which can rebuff prospects before they get a chance to convert. Get rid of sliders.
Get True, Reliable, Non-Suspicious Reviews
Reviews should be authentic, not suspicious. You want them to arise organically, sometimes they won’t. What you can do is write them, then run them by satisfied clientele and publish them in the name of such clients when they consent. Still, this looks suspicious. Acquire organically-derived reviews as much as you are able to.
Ensure You Fix What Matters, Identifying Such Items Numerically
Use statistics to fix issues as they arise. Ensure what you fix conforms to the needs of your clientele. You want marketing numbers that can be continuously collected and professionally interpreted. Working with an SEO agency specializing in MSPs can be key here.
Your MSP company will convert more clients if you don’t annoy them with sliders, make them suspicious with faux reviews, or fix the wrong problems. Working with SEO agencies specializing in MSPs can help you keep from making common mistakes and properly fix the right areas of your operation as necessary.