Avoiding Tactics Which Prevent Your MSP Company from Converting Prospects

A given MSP company will make mistakes. One of the biggest ones involves incidentally dissuading conversions. There are a lot of trial-and-error methods put into play which can do more harm than good. Following are practices which should be avoided in order to facilitate increased conversions: 

 

  • Ditch the image sliders
  • Get true, reliable, non-suspicious reviews
  • Ensure you fix what matters, identifying such items numerically

 

Ditch the Image Sliders 

An MSP company provides many services, and they can be complicated. Some website conventions involve a sort of slideshow that displays what you provide and cycles through those provisions as a person scrolls down your page. But these sliders can end up undermining you. 

When someone is in the middle of reading a bullet list of services, suddenly the image slides to the left or right. To click on it, they’ve either got to learn the conventions of that particular slider arrangement or wait. This is annoying and to a level which can rebuff prospects before they get a chance to convert. Get rid of sliders. 

 

Get True, Reliable, Non-Suspicious Reviews 

Reviews should be authentic, not suspicious. You want them to arise organically, sometimes they won’t. What you can do is write them, then run them by satisfied clientele and publish them in the name of such clients when they consent. Still, this looks suspicious. Acquire organically-derived reviews as much as you are able to. 

 

Ensure You Fix What Matters, Identifying Such Items Numerically 

Use statistics to fix issues as they arise. Ensure what you fix conforms to the needs of your clientele. You want marketing numbers that can be continuously collected and professionally interpreted. Working with an SEO agency specializing in MSPs can be key here.  

 

Enabling Conversions 

Your MSP company will convert more clients if you don’t annoy them with sliders, make them suspicious with faux reviews, or fix the wrong problems. Working with SEO agencies specializing in MSPs can help you keep from making common mistakes and properly fix the right areas of your operation as necessary.

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Ravi Jain

Ravi Jain is the Chief Executive Officer for Technijian, with a demonstrated history of working in the information technology and services industry. Skilled in Enterprise Software, HP Products, Storage, ITIL, and IT Service Management. <a href="https://technijian.com/ professional with a BS focused in Physics from University of California, Los Angeles. For over a decade, Technijian has strived to provide Fortune 500 IT Support in Orange County for the small to mid-size businesses. During this time our client base has grown from small office with less than 10 people to mid-size businesses with over 50 employees. We offer corporate wide Managed IT Services for Orange County clients with hotels all across the country as well as IT support for medical device startups here in Orange County. Regardless the size Technijian strives to deliver "Technology Support Your Way".