In the world of MSP sales, it’s getting more competitive every day. Customers are more informed about their choices and can spot a sales pitch from a mile away. Times have changed, and many previously successful sales approaches don’t work anymore. The one thing that will never change is that customers are the most important aspects of any sales tactics. By engaging your customers with traditional and new sales methods, you’ll see more repeat sales and conversions.
Timeless Steps for Repeat Business and Lead Conversions
- Cold Calls – Although cold calls are old school, they give sales a personal touch. Before making any calls, prepare what you’re going to say and be enthusiastic, building rapport with your customers. Make sure you understand their needs and purchasing habits before calling. When you make the call, always listen to your customers’ responses with your undivided attention and offer them solutions that will help them. Also, know your products so you can answer questions and strengthen your authority as an expert in the MSP industry.
- Direct mail – Sending mail to current and former customers is still an effective marketing campaign. Since these customers already have interest in your business, sending direct mail keeps them interested. Direct mail is personal, making your customers feel like you care about them. Always include a return envelope, so your customers can respond quickly to your offers. Mail delivered right to your customer’s door is a great way to reacquaint yourself with former customers and stay connected with current ones.
- Email – One of the most effective sales tools is email. Using email in sales has been around for years, but the content in the emails has changed. Years ago, emails were full of spam and manipulative messages. People receive so many emails now that mail programs automatically sort messages into folders. Many of the emails end up in junk folders that people never see.
To avoid landing in junk mail, get right to the point with titles that don’t offer unrealistic services and products. Keep your messages truthful and personal with relevant, educational content. You want your email messages to connect with your customers, building trust and authority.
Create an Unbeatable Combination with Social Media
Of course, you don’t want to ignore social media marketing either. Combine engaging prospects on your social media channels, along with traditional methods of customer contact for a well-rounded MSP sales plan, enhancing your business value. All your sales strategies should encourage professional excellence and superior customer service.
By engaging your target audience with posts on social media, you expose your brand to a wide audience. You can converse with your prospects and customers, providing them with informative content that results in lasting relationships.
After applying these MSP sales tactics for touching base with your customers, always follow up. Don’t let the relationships you worked hard to build go stale. Following up with your audience keeps you in their thoughts. Once your customers view your business as honest and trustworthy, they’ll keep coming back.