MSP Marketing And World Password Day Takeaways

World Password Day is the first Thursday of every May, and your MSP marketing agent should provide customers with some tips from the various events event that can help them keep their network and personal information secure. Though passwords are the first layer of defense against hackers and other cyber criminals, a vast majority of internet users and businesspeople fail to understand the importance of creating strong passwords and utilizing the proper password etiquette. Here are some tips to give them to increase their password security: 


Create Strong Passwords 


Most peopleclients MSP marketing agents talk to have created passwords that they can easily remember. This usually means they don’t include the special characters or capitalizations that are the hallmark of strong passwords. In fact, the two most popular passwords in 2016 were ‘password’ and ‘123456.’ Let them know while these might be easy for them to remember when they need them, they’re also easy for hackers to guess. 


Advise them a strong password is one that has no connection to them or their business— no birthdates or names of pets!— and utilizes numbers, letters, capitals, and special characters. 


Do Not Use the Same Password for Multiple Accounts 


It might seem like a headache for them to create and remember separate passwords for each account they access, but it’s necessary. If a hacker is able to crack one of their passwords, they can easily gain access to all of their accounts if they use the same password for all of them. When you create multiple passwords, they stop the hacker at one account and minimize damage. 


Use a Password Manager to Help Store and Access Passwords 


So how are clients expected to remember all of their unique passwords when they need them? Writing them down in a notebook is a bad idea since they would have to keep it on them at all times and it might fall into the hands of someone it shouldn’t. 

The answer is of course a password manager like 1Password or LastPass. These programs can help businesses store and encrypt multiple passwords so that they have easy access to them when you need them. They will need one master password for these managers, so make sure to advise them to pick a good one! 


Be Leery of Browsers that Remember Your Password 


When clients are in a social media app or shopping online, they’ll often see the prompt ‘remember me on this site?’ It’s very tempting to click ‘yes’ knowing they’ll never again have to remember thier username or password when you revisit it. However, if their laptop or smart device ever gets into the wrong hands, it means that anyone can get into these sites and gain access to personal data or payment information. Hackers are also getting adept at cracking these, so they might not be safe even if your devices are never lost or stolen. 


Vincent Tedesco

Vincent Tedesco is the President and the CEO of Total Technology Solutions, a full-service IT solutions provider distinguished by broad expertise in managed IT services in Long Island and a singular focus on the needs of their clients. Vincent has over 30 years of experience as an IT leader, from his early years beginning at Computerland and to founding and growing Total. He founded Total in 1988 and spearheaded its evolution in the ever-changing technology marketplace by providing consulting and IT support in Long Island. Total Technology’s mission is to secure and to have IT support in Suffolk with reliable solutions and exceptional service so that Total clients can focus on their core business.