IT sales leads may trickle to you on their own, but this is unlikely. If you want to see a regular, sustainable influx of actionable prospects who will convert to your service in increasing numbers, you’re going to have to do your due diligence. Following are three considerations which you should ponder:
- PowerfulContent Marketing
- Ensuring You Don’t Neglect Social Media Outreach
- Email Marketing Considerations
Powerful Content Marketing
IT sales leads will arise through directed content marketing campaigns. You want to create SEO (Search-Engine Optimized) content which includes useful information. The idea is to become a resource. Include links to relevant content, include pictures and videos where appropriate, and ensure that you diversify the means by which you spread this information. You should have multiple guest blogs which carry your content. It should be carried on your primary website and you should disseminate it strategically across social media.
Ensuring You Don’t Neglect Social Media Outreach
Social media optimization (SMO) is today as relevant as SEO. You need to have a presence on Facebook, Twitter, Minds.com, Instagram, LinkedIn, Reddit, YouTube, Gab.ai, and any other social media platform you can think of. It may make sense to either assign someone to this full-time or work with an SEO agency that specializes in MSP service provision; they’ll likely provide better solutions which are more effective at a reduced collateral cost. If you reinvent the wheel yourself or are not working with an established agency, the time involved will overcome what you save.
Email Marketing Considerations
Strategic emails sent to the right prospects at the right time with the right level of personalized design will result in conversions. It turns out that sending emails out on the weekend actually has, in some cases, a better chance of netting conversion. Professional agencies reveal such idiosyncrasies.
More IT sales leads lead to more conversions over time. Optimize contemporary strategies for the greatest conversion increase.