Learn from the Best
If you want to be an MSP marketing Jedi, you’ve got to go to Dagobah. If you want to be a marketing guru, find some of the advertisement Yodas, who have dominated modern outreach solutions. Following are considerable lessons to help inform your marketing from five legendary marketing professionals:
John Caples Endorses Simplicity
John Caples is famous for writing a simple article about a man who was laughed when he sat down at a piano, but who then silenced the laughter by playing excellent music. The title of this article was: “They laughed when I sat down at the piano–but when I started to play!” This article was written to sell teaching solutions for those interested in the piano. What’s interesting is that the entire story is encapsulated in the headline, but it is brief. The article itself expands on the headline, and all of these things directly market without directly marketing. The key: simplicity in communication that is supported by the depth of whatever underlying message your marketing paradigm is looking to impart.
Walt Disney: The Devil’s in the Details
Walt Disney once said that when you dream, you should do it to the last detail. Disney understood that if you want to see the success you seek, you need to imagine it from every angle, then work to achieve each associated detail. This focuses you! And so, what you produce has much greater quality. Do this in marketing. Don’t be afraid to overthink things; you’ll incidentally stumble into better marketing facilitation strategies.
Steve Jobs is a Creator of Experiences
Steve Jobs sought to move people to “think different”. Part of what he did was designing products and services that “created experiences” for users. This automatically set Apple apart from Microsoft. Indeed, >marketing is what saved Apple</a from having the profit rug totally snatched from beneath them. So, try to create experiences for your clients.
Estée Lauders Emphasizes Influencers
Estée Lauders sought to convert those who really loved the products of her company and use those individuals to convert other prospects. To abbreviate, Lauders used customers to convert more customers. Apple does this to some extent by establishing a culture around their products and services. Finding a way to do this through your MSP marketing will likely yield success.
David Ogilvy Is Always Testing
David Ogilvy said that if you never quit testing, then your advertising will never quit improving. Keep solid numbers, try new things, incorporate strategies of other known-successful marketers, and establish such a cycle of development. Continuous optimization of your marketing is key; as the larger you get, the more intense such efforts must become.
MSP marketing strategies are something that must continue to expand as your business does. What seems to surfeit all these techniques is two things— dedication and true quality of product. Last but not least, ensure whatever you do, you focus on products and services that are undeniably, demonstrably qualitative.