A Credible Brand is a Brand That Expands
Your IT marketing must continue to increase its level of success. The bigger your company gets, the larger the stakes. Just to get an idea, consider the size of marketing campaigns from companies like Coca-Cola. But then, consider the credibility of this refreshing beverage and the product lines which have spawned from it. Now, consider Google, Microsoft, Apple, and Amazon. All of these were relatively small at one time. Steve Jobs and Bill Gates started out working in their garages–but as their success came, their brands expanded. Because they had a motif of credibility facilitation built-in to their varying methods of branding, as they became bigger, they became more trusted. It’s a symbiotic relationship in many respects. So, a few steps you might consider taking as pertains to brand credibility expansion include:
- Providing products and services that are objectively qualitative
- Publishing testimonials from customers
- Working with leaders in the industry and finding partners
Qualitative Products and Services
Your IT marketing will be inflating a thin bubble if that which is being advertised doesn’t live up to user expectations. Your clients should be pleased with the services your MSP provides. Additionally, any products that are sold through your business should be subject to a standard of quality. Warranties are recommendable. When your brand is known for practicing what it preaches and delivering on promises, that naturally builds credibility— clients begin to trust you. This makes them more likely to stick around.
Publishing Testimonials from Customers
Encourage customers to give testimonials about your MSP. When testimonials organically arise, publish them across websites, social media, commercials, billboards, and anywhere else it’s feasible to include them. People trust the words of non-affiliated parties over those who are trying to get their name out. If you’re always saying how good you are at something, and no one is there to endorse you, then who knows if you can be trusted? “Fake it to make it” is considered a moral quality today. Customers must accordingly be wary. However, if you’re being touted by clients who sing your praises of their own accord, that makes you trustworthy. One way to increase testimonials is to go through your list of satisfied clientele, write a Yelp, review or something of the kind, then run it by them and ask if you have their permission to post it. They save time, you get things worded how you want, the perception of potential clientele is appropriately moderated, and sales increase. It’s a win-win all around!
Working with Leaders in the Industry and Finding Partners
Leaders in the industry can oftentimes take you on as a specialized vendor, or something of the kind. Additionally, they’ve already tread down many of the paths you’re on now and can save you unnecessary struggle getting to your proper profitable “cruising altitude”. Partners can additionally help you even as you help them. Such relationships can act as a support net for your business directly and collaterally. This additionally expands brand credibility.
In your IT marketing, making brand credibility greater is going to ultimately end up serving your business. Consider your existing marketing solutions and where you can optimize them toward making your brand more credible.