Your MSP business should market for many reasons, but they might be condensed to:
You’re going to have competitors out there, there’s no way around it. Though perhaps you’re providing a unique service, corporate espionage is apt to snatch the rug out from under you, as it were. Even if you’ve got a top-tier, unique product, you’ll need to establish your brand as authoritative and of greater quality than those with whom you compete. Certainly, this is easier to say than to do!
Additionally, your marketing machine must continuously react to competitive shifts in the marketplace. Your clientele will want to know if you offer some new tech solution or if you have certain service suites that other MSPs have. Take time to consider this: what if your MSP provides a service like Apple, only to have someone steal information from you like Bill Gates did, then run off and establish some Microsoft-like competitor?
Marketing is what saved Apple. “Think Different” was only the tip of the iceberg. All Mac computers have been designed with aesthetic in mind. Their brand emphasizes creativity in terms of color, interface, and the core aspects of functionality which define primary usage. Windows are gaming computers; Apple computers design those games–that’s one way to look at it.
Your MSP business will have to anticipate competition, respond to it, and re-market in order to remain competitively viable, as technology facilitation expands with global economy.
The Bigger Picture
In the 1800s, the industrial revolution came. In the early 1900s, New York saw department stores battle one another for dominance. The 20th century saw the rise of the information age, the dot.com bubble burst in the early aughts, and now decentralized internet incorporating IoT and cloud computing is here, facilitating increasingly profound breakthroughs computationally and thrusting us into a post-industrial age where human input will be concerned in machine facilitation rather than actual production.
Operations like that need MSPs. From medicine to manufacturing, to entertainment to R&D, there is a growing demand for the tech services you provide. Strong marketing is fundamental in order for you to be remotely visible amidst the increasingly prevalent tech companies out there today.
You need to establish who your primary demographics are, establish the best means of contact–SEO (Search Engine Optimization), SMO (Social Media Optimization), and PPC (Pay Per Click) solutions can be effective. Additionally, you want regularly produced content to be featured on guest blogs that reach your target demographic.
Such content must be produced and circulated regularly and the data pertaining to views examined for the determination and exploitation of varying trends. These things should be done in addition to marketing campaigns across YouTube, billboards, radio, print, and television. The thing is, when it comes to marketing today, some of the best solutions pertaining to visibility, brand establishment, and competitive response come from online solutions.
The bottom line? Your MSP business needs to establish a unique marketing paradigm, including brand emphasis, and perpetuate itself on the most successful avenues of outreach as defined by available data.