A great way for the most dedicated IT marketing teams to fail miserably is for them to employ outreach strategies that fundamentally irritate potential clients. It’s sure that you do not want your marketing to come off this way. Several things to avoid include:
- Media which plays automatically
- Sites rife with eyesore ads
- Links that don’t work
- No contact info
- Bad content
Media Which Plays Automatically
Your online IT marketing should not design websites or content which automatically forces itself on passerby visiting their online profile. Make it so that prospects can click on playable content if they want to, then make them want to by giving them information which piques their interest.
Sites Rife With Eyesore Ads
If your primary site has ads all up and down it, that doesn’t look good. It subconsciously communicates cheapness, and you definitely don’t want to be seen as cheap.
Links That Don’t Work
Bad links are very unprofessional and make your site less than legitimate. Ensure all links on any online materials work properly.
No Contact Info
The whole point of online presence is to drive traffic to your business for conversion. They should be able to contact you as much on their terms as possible. Spammy sites aren’t interested in being contacted because they’re operating, if not illegally, right on the edge of legality. Ensure you’ve got contact info that’s easy to find and is updated.
Last but not least, whatever content you produce must be actionable, shareable, interesting, useful, and relevant. Cheap content will not encourage potential clients to convert.
Better Marketing Protein Without Digital Spam
Just like real-life spam is canned meat which isn’t healthy and designed for desperation, digitally spammy IT marketing is “unhealthy” and generally disliked— it’s canned content. Don’t be stale, be fresh. Erase all traces of spam from your online content.