How to Keep Your MSP Marketing Plan on Its Toes

MSP marketingLife in general and business specifically run faster and faster every year. Every quarter brings new technologies, new competitors and, thankfully, new prospective clients. To thrive in this economic reality, your marketing has to be both strong and limber. You need to keep your MSP marketing plan on its toes. You can do this by regularly reviewing your marketing plans to ensure they’re in line with some key requirements.

The Power Of ROI

When it comes to your marketing plan, focusing on your return on investment (ROI) is an excellent way to stay on-course. You don’t have to be obsessive about ROI but using it as your yardstick helps to drive the discipline you want throughout your marketing.

Marketing Budget

The key to this rule is that calculating ROI requires having a number for the size of your investment and a number for the size or your return. This means you have to set a marketing budget and your need to measure your results in a way that can be valued in dollars.

How to Measure Results? Goals Must Be Quantifiable

When reviewing your MSP marketing plan, make sure you have not just goals but goals that can be quantified. Can you clearly judge if the goals been achieved? What does hitting your goals mean to your bottom line? How does that translate into the number of clients, number, and size of sales, reach of your products and services?

Setting Your Strategy

Each key element of your strategy should be measurable. How is each area of your strategy performing and how does it drive success in terms of achieving your goals and hitting your sales targets?

Sales Targets

Sales ability is a muscle. To build muscles, you need to stretch and load up on the weights. Setting higher sales forecasts builds your sales muscles but don’t overload on the weight because failure can cause injury. On the other hand, realistic sales targets promote growth and build sales confidence. And well-founded confidence drives sales.

The Marketing Mix

Are you exploiting all marketing channels available to you? In today’s social-media driven marketing world, it can feel a bit overwhelming. There can be so much to do. YouTube videos, blogs, social media channels, live streaming, events, podcasts, infographics, emails, case studies, online tutorials, search engine optimization, and paid online advertising have expanded the reach possible through traditional print media, radio and TV, not to mention direct mail, cold calling, and conferences. However, the symbiosis possible when you integrate all these channels into an effective marketing strategy can be amazing. However, this brings us back to our primary concern: planning and reviewing your marketing plan.

Plans Aren’t Set in Stone

Don’t expect everything to go according to plan. Plans are there initially to help map out how you can achieve your goals but life changes. By regularly reviewing your MSP marketing plan, you can stay limber, keep your marketing on its toes, and when you reach an immovable object, adapt and overcome. Keep your eye on the goals, monitor your progress via ROI (and all its components), and enjoy the fruits of your success.

Scott Anderton

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.