Gaining Potential Clients Through HIPAA Compliance for Your IT Marketing Representatives

IT marketingThe Government Holds Companies Responsible

Businesses in the medical field are federally mandated to follow legal Tech guidelines pertaining to medical information. The government knows the law and they’re going to go above and beyond in order to ensure complete HIPAA Compliance. Here’s where your marketing representatives come in: for a new business HIPAA is complicated, and it’s confusingly worded in some places to seem optional, while in others to seem ironclad. By explaining the ins and outs of HIPPA to a potential client a sale is practically guaranteed.

Another topic your IT Marketing Representitve should bring us is that there’s a cash-cow here, and fly by night IT companies are fully aware of this. Check this out: not only do hackers target healthcare practices for information specifically, but 9 out of 10 were subject to hacks in only a two-year period. Certainly, it’s bad enough having your information compromised, but do you want to have government fines thrown atop that as well? Because the nature of private information in healthcare providers’ servers is protected under HIPAA regulations, and the act’s confusing wording has these unscrupulous companies popping up everywhere.

Office Compliance

Be sure to advise potential clients another area where businesses get undercut by HIPAA is office compliance measures. Sometimes, your information has to go out of state to a conference, and sometimes you’ve got to take it home with you. Oftentimes when this happens, you may end up neglecting to follow compliance protocols as you would in-house. In order to determine what risks and vulnerabilities exist in such cases and take necessary measures to effectively manage them, it would be advisable to do a hipaa assessment. If there is no HIPPA certified IT support to prevent in-house non-compliance to these protocols and it is uncovered during an audit, they can expect it to be costly.

Having an IT marketing agent understand your company and know HIPAA backward and forwards, can help them save time, money, and perhaps even their practice. To ensure that, you can have them undergo HIPAA training (Click Here for Courses) and keep them up to date on the guidelines they need to remember. It is important for them to understand that they can make no mistake in hiring for the protection of information among patients: HIPAA can be a massive vulnerability that can milk you till you’re almost dry, and in complete legality. When 9 out of 10 practices are subject to data breaches in a two-year span, the threat of data loss or breach is always looming overhead.

HIPAA Differs by State

Another thing to inform clients about is that HIPAA stipulations differ state by state. So, if someone in their organization has an office across state lines that seems to be compliant when it comes to this bureaucratic detail, it turns out you can’t trust this implicitly— there’s likely some change between states. As a general rule, the more populous the state, the more stringent and complicated the legal measures surrounding HIPAA will be.

Patricia Harris

Patricia Harris is a transformational leader with an extensive background in business development, marketing, and information technology. She has utilized strong leadership capabilities to drive measurable business results to the organizations she has lead and extensive cross-department collaboration. Her blend of marketing and information technology expertise in complex international environments brings unique value in today’s high-tech marketing environment. Currently she is bringing all this marketing experience to help Xlingshot become the number one IT services provider in Denver. Her goal is to help outperform every other managed IT services firm in the Denver market with her innovative and proven marketing techniques. Her expertise includes: Business Development Leadership  Product Launch  New Global Market Entry  Business & Market Planning  Market Research & Analysis Multi-Channel Development  Partner Relationships & Marketing  Channel Strategy Development  Sales Team Leadership  Direct Sales Experience Marketing Leadership  Solution Marketing  Demand Generation  International Marketing  Digital & Social Media SUMMARY OF QUALIFICATIONS * Global leader, managing team members across multiple geographies, disciplines, and backgrounds * Proven track record for integrating diverse groups for successful implementation of company initiatives * Results-oriented management style, with extensive international marketing experience * 10 years of strategic leadership of new global market entry and product launch * Over 18 years of experience in marketing and business development with proven successful track record * 6 years of experience in the IT Support function in Denver, creating a unique blend of technology and marketing skills KEY ACHIEVEMENTS AND RECOGNITION * 48% uplift in employee satisfaction scores within 1 year leading the organization * Top 1-2% of top performers at SAP, designated as a “high potential” employee * 212% increase in product-line unit sales at JD Edwards * Awarded “Contributor of the Quarter” and Annual “Energizer” award for Outstanding Performance at Qwest