Gaining Potential Clients Through HIPAA Compliance for Your IT Marketing Representatives

The Government Holds Companies Responsible

Businesses in the medical field are federally mandated to follow legal Tech guidelines pertaining to medical information. The government knows the law and they’re going to go above and beyond in order to ensure complete compliance. Here’s where your marketing representatives come in: for a new business HIPAA is complicated, and it’s confusingly worded in some places to seem optional, while in others to seem ironclad. By explaining the ins and outs of HIPPA to a potential client a sale is practically guaranteed.

Another topic your IT Marketing Representitve should bring us is that there’s a cash-cow here, and fly by night IT companies are fully aware of this. Check this out: not only do hackers target healthcare practices for information specifically, but 9 out of 10 were subject to hacks in only a two-year period. Certainly, it’s bad enough having your information compromised, but do you want to have government fines thrown atop that as well? Because the nature of private information in healthcare providers’ servers is protected under HIPAA regulations, and the act’s confusing wording has these unscrupulous companies popping up everywhere.

Office Compliance

Be sure to advise potential clients another area where businesses get undercut by HIPAA is office compliance measures. Sometimes, your information has to go out of state to a conference, and sometimes you’ve got to take it home with you. Oftentimes when this happens, you may end up neglecting to follow compliance protocols as you would in-house. In order to determine what risks and vulnerabilities exist in such cases and take necessary measures to effectively manage them, it would be advisable to do a hipaa assessment. If there is no HIPPA certified IT support to prevent in-house non-compliance to these protocols and it is uncovered during an audit, they can expect it to be costly.

Having an IT marketing agent understand your company and know HIPAA backward and forwards, can help them save time, money, and perhaps even their practice. Ensure they understand they can make no mistake in hiring for the protection of information among patients: HIPAA can be a massive vulnerability that can milk you till you’re almost dry, and in complete legality. When 9 out of 10 practices are subject to data breaches in a two-year span, the threat of data loss or breach is always looming overhead.

HIPAA Differs by State

Another thing to inform clients about is that HIPAA stipulations differ state by state. So, if someone in their organization has an office across state lines that seems to be compliant when it comes to this bureaucratic detail, it turns out you can’t trust this implicitly— there’s likely some change between states. As a general rule, the more populous the state, the more stringent and complicated the legal measures surrounding HIPAA will be.