Structuring Your MSP Company to Avoid Appearing Desperate

MSP companyYour MSP company will have more conversions and more satisfied customers if you don’t appear desperate. But like so many things in life, this is one of those “easier said than done” sort of things. Still, there are things you can do to appear less desperate. Several strategies worth considering include:

  • Good time management
  • Customer prioritization
  • Keeping your sales “pipeline” full
  • Ensuring you qualify leads with a fine-tuned approach
  • Researching extensively beforehand
  • Dignity

Good Time Management

If your MSP company properly manages its time, you’ll have a surplus available. This will decrease your desperation and may even give you an edge in negotiations. Prospects are less likely to have proper time management surfeiting selling situations.

You want to design targets that your sales team must meet, you want to have training protocols ironed out, basic benchmarks, and the list goes on. A professional approach will maximize every minute, and such subterfuge professionalism will be communicated to your prospects.

Customer Prioritization

Though you’re trying to seek profitability in the operations of your business, it’s really not about you, is it? No, it’s about the clients to whom you provide service. Their problems trump your problems. What you want to do is ensure that your products or services result in success for your clients. This will help them enjoy working with you and is a strategy to likely help them convert to your services. Desperate MSPs only prioritize their own needs. Secure ones can afford to concentrate on the client.

Keeping Your Sales “Pipeline” Full

You always want a steady income of potential prospects silhouetting your operations. Don’t wait until that line of prospects starts to dwindle to ramp up your game. What you want to do is ensure that pool of prospects remains in a state of overflow, if at all possible.

Ensure You Qualify Leads with a Fine-Tuned Approach

You want to vet your potential clients beforehand. If the collateral cost of service or product provision for clients is higher than the value they bring to your company, you’re just wasting everybody’s time. You won’t see any profit, and accordingly, you won’t be able to provide your clients the kind of service they need–it’s a lose-lose situation. Be exceptionally rigorous in determining whether or not a prospect fits under the penumbra of your MSP’s service provision.

Research Extensively Beforehand

Know your prospects, know what they need, know their interests and know their struggles. Provide solutions for their struggles, be interesting to them. In short— do your homework. If you know your clients before they know you, you’re more likely to get them to do what you want them to do.


Last, but not least, you want to have some level of dignity. When you’re desperate and starting out as a business, you’ll get customers who will sign on with you precisely for the purpose of walking all over you. You want to avoid that. Researching, qualifying leads, keeping your prospect pipeline full, prioritizing clients and maximizing time utility will all help you establish dignity from which to conduct operations.


An MSP company that preserves its dignity through the strategies as outlined above will likely see increased conversions. These things overcome desperation. Desperation repels clients, but solidity usually attracts them.

Vincent Tedesco

Vincent Tedesco is the President and the CEO of Total Technology Solutions, a full-service IT solutions provider distinguished by broad expertise in managed IT services in Long Island and a singular focus on the needs of their clients. Vincent has over 30 years of experience as an IT leader, from his early years beginning at Computerland and to founding and growing Total. He founded Total in 1988 and spearheaded its evolution in the ever-changing technology marketplace by providing consulting and IT support in Long Island. Total Technology’s mission is to secure and to have IT support in Suffolk with reliable solutions and exceptional service so that Total clients can focus on their core business.