Winning at SEO has never been easy, but there once was a time when a sharp-witted SEO ninja could game search engine algorithms to secure top-level rankings in search results. Those days are all but gone now. This means that for SEO to be a winning component of your MSP marketing, you have to be prepared to provide commitment.
That commitment means time and money. Success in SEO takes skill and dedication. It also takes being prepared to go after SEO for the long haul. Get it right, however, and your marketing will benefit greatly.
The things that need to be implemented to achieve big SEO results cannot be done overnight. By determining that you are taking a long-term view, you are already setting yourself up for success. This is partly because you’re not going to become disheartened by not seeing ‘fast wins’. It is also because you know it’s going to take some time so you can plan your strategy and implement it over a longer timescale.
However, you can give yourself little boosts along the way. Create checklists of SEO tasks as part of your strategy and planning. As each vital component of your SEO strategy is implemented, check those off your list. That is one big step closer to your SEO dominance!
Investment in Time and Money
We’ve already discussed how the SEO part of your MSP marketing will require time. Of course, time is money, so that’s an investment right there. You also need to prepare to spend on SEO. Remember that skill and dedication mentioned earlier? Well, as you know, skill and dedication take good people cost money.
Recruit a quality SEO team, and that money will be well spent. Don’t forget that you’ll also need to invest time and energy in working closely with your SEO team. You’ll need to work with them to develop a solid, enduring SEO strategy. You’ll also need to invest in ensuring any aspects of SEO involving the rest of your organization are implemented properly. Dropping the ball here can really neutralize the potential of your investment.
One big reason for hiring an excellent SEO team is that the state of SEO is in a constant state of flux. The tools and techniques are changing rapidly these days and you don’t want to squander investment, time or money on SEO that doesn’t work. Even more importantly, you don’t want to invest in SEO that hurts you (and yes, this can happen). A great SEO team will have its finger on the SEO pulse.
This also means that your SEO will need to be reviewed on a regular basis. Everything from your objectives and strategy to the actual state of your SEO will need to be assessed regularly in order to ensure that they are all working for your MSP business.
The Importance of Content
Increasingly, search engines are basing their assessments of the value of online content and its relevance to searches on the basis of the quality of the content. This means it is vital that your SEO strategy involves the provision of high-quality content. However, creating quality content takes time.
As an MSP, you have the advantage that there are many relevant topics that can be covered. You also have access to people with great skill and knowledge. Fold these resources into your SEO strategy, identifying and generating quality content. You should find that given enough time, your MSP marketing will benefit greatly.