How to Strengthen Your IT Marketing Strategy

IT marketingIt truly does not matter whatever your product or service is— you cannot be as successful as you want without a strong and effective marketing strategy. There have been numerous products and services that have been successful simply due to their marketing strategies. The ability to reach your target audience in the correct processes and connect with them is paramount to your MSP’s success. The world of business is constantly changing, so it is best that you update and revise your marketing strategy or otherwise be lost in the shuffle and face your inevitable demise. Here are some ways to improve and sharpen your IT marketing strategy:

Analyze the Data and Make Adjustments

If your MSP’s marketing efforts are not producing any fruit, take a step back and look at the numbers. Use an analytical tool, like Google Analytics, and see what the problem areas are. You can also send out surveys to current customers and see the trends on how customers’ perception of you. If the answers they give show a weakness, then it is time to adapt and change. Also, if you understand your audience, it is easier to format your strategy that can cater to them and make yourself more attractive. You may need to go through a lot of trial and error in order to see what may work best for your company. This may involve a lot of repetition, so be patient. If your changes don’t succeed, then rinse and repeat.

Gather Input from Customers and Remember the Top 20%

The 80/20 rule comes into play here. That is 80% of sales come from 20% of the customers, and other 20% of the customers bring in 80% of the sales. Your goal should be to have great communication with the top 20% of customers. This top 20% can give you input on the top strengths and weaknesses that your company has, valuable information that you can use to improve. This may open and create a lot of new innovative ways to work and improve your IT marketing. A lot of value can be taken from the input of your customers, but customer service on all fronts should also be a priority. Every interaction is important, and simple advertising through current customers’ networks can attract more clients to your business.

Stay in the Loop and Ask Questions

It is in your best interest to stay informed at all times. This means understanding the state of your MSP and knowing what the goals of the company are and adapt strategies to achieve those goals. Ask questions to yourself and analyze your questions. Questions like: Who am I selling my service to? What is the best way to reach them? What is the difference between my company and the competition? Analyzing the competition can help you understand the trends in the business and how you can better market your service. If you want to get a leg up on the competition, you have to understand the competition. Asking your customers and your employees on their opinion on the competition will show you care about them and instill even greater desire for loyalty and to work hard for you.

When it comes to business, keeping your MSP’s IT marketing strategy relevant is crucial. It takes a lot of work and patience to organize a marketing strategy that reaches your target audience and delivers a message that can attract them to work with you and stay. Analyze your strengths and weakness and stay informed with customers and the market in order to take your business to the next level.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.