The Simple Change that Could Save Your MSP Business

MSP businessIf you are struggling to improve productivity among executives in your MSP business, you need to evaluate how every single person spends their working hours. Senior business leaders spend a substantial amount of time in meeting rooms. While these meetings are often important to the overall success of the business, they take time your team should dedicate to their core duties, which include, responding to client demands, overseeing team tasks and ensuring you meet the needs of all stakeholders.

Admittedly, the biggest responsibility lies with the individual. Simple steps include taking control of their calendars to ensure better time management. However, a deeper analysis of the problem may point to a systematic problem within the company, which promotes a dysfunctional culture. This may require a radical and non-conventional approach that gets your executives out of the meeting room into the thick of things, where they can use their talents and expertise to grow the business.

Often, you will find executives attending meetings out of obligation. This means that they are attending meetings when they do not consider a priority, which affects their ability to contribute positively to the meetings.

Make All Your Meetings Optional

Give your executives the power to skip the meetings they do not want to attend. If they feel that the meeting is not important, they do not even have to send an apology. They can delete the meeting from their calendars and move on with their schedules.

This creates a powerful shift in your MSP Business. The power is now in the attendee’s hands and the meeting maker has to make a compelling case to get a quorum. Here are several benefits to making meetings optional:

  • Value over quantity – Instead of having 10 meetings in a week with little or no value, attendees can now focus their energy on the meetings that contribute positively to the business. Initially, meeting makers will start to see a decline in the number of people attending their meeting, forcing them to create meetings that offer value to every department executive they invite. It will also reduce the quantity of meetings, allowing your senior leadership team to concentrate on their core responsibilities and growth.
  • Concrete agendas – Often, you will realize that meetings will start out discussing an issue and quickly digress into other issues; at the end of every session, everyone leaves the meeting room without making substantial progress. Meeting makers will now have to come up with concrete agendas to interest others in their meetings. They will also stick to the agenda since there is no guarantee the members present will attend any follow-up meetings.
  • More thought into meeting – Meeting makers will evaluate their approach before calling meetings. For example, can they resolve the issue over email? Will they get a decision faster by approaching the relevant people instead of dragging everyone into a two-hour long meeting?

Gradually, your company culture will evolve, allowing your team members more control over how they allocate their time. You will resolve systematic problems that affect the decision-making process and improve efficiency. Instead of setting up a meeting to discuss who will attend a sales pitch, you can float names over email and other team members can give their feedback within a certain period.

  • Time management in meetings – The reality is, in meetings, people spend more time than is necessary. Changing your policy to make meetings optional forces people streamline the process to deliver value in a shorter time. People are punctual; they stick to the agenda and focus more on value. Instead of three hours, you can reduce the meeting time to 30 minutes and create room for 10-minute meetings.
  • Resource saving – Every minute you spend in a meeting eats into the billable hours of everyone on your team. Once you add on to the costs of refreshments and other resources required to make the meeting successful, you will start counting losses.

Reducing the amount of time you spend in meetings can increase productivity, especially among your senior employees. Your MSP business will benefit from faster decision making, efficiency and saving on resources that go into meetings.


Jennifer Holmes

Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President. In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best business IT Support for each client’s unique environment in Atlanta. In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.