The practice of bundling services has become a growing trend in the IT world and is an excellent way to build a successful MSP business. Bundling services can be offered through a wide variety of packages, whether it’s a data backup and recovery package or the inclusion of monitoring software and a storage device. A popular approach is to offer various tiers of services, which include a wide variety of items that best meet the needs of a company. According to recent statistics, 70% of IT providers offer at least one or multiple bundling services. Thirty-three percent of these companies provide at least three or more bundles and this figure is only expected to grow in the future. If you’re still undecided about offering these bundles, here are a few ways it can benefit your clients:
Businesses are always looking for ways to cut costs and offering bundles is an excellent incentive to use your services. These packages can combine a variety of services at a reduced price compared to individually purchasing each one by itself. Detailing the benefits of each bundle will help clients understand the significant cost savings. These services will also enable customers to streamline services, which results in increased efficiency. Ultimately, the use of bundles is a great way to offer a combination of your services at a reduced price that helps clients make the decision use your services over another managed service provider (MSP).
Another benefit of offering bundles is that it causes fewer problems for clients because everything is standardized and more efficient. Fewer issues help the bottom line of each business and will create less headaches. Ultimately, this can have a huge impact on a company and will build a happy consumer base, which leads to long-term clients. This is a win-win situation for both you and the client, as they’ll encounter fewer problems, and you’ll enjoy the stability of having clients over an extended period. These clients may also recommend you to their peers, which is another excellent way to expand your MSP business. It’ll also boost your reputation, which can give you a distinct advantage over other IT providers.
Creates Strong Working Relationship
One of the keys to becoming a successful IT provider is to focus on building relationships with clients, as it will allow you to retain their services and can even help you gain new customers. Offering bundles is an affordable option for many companies, and these great deals will only boost relations with clients. You can also periodically update these packages on a frequent basis to better meet the needs of your clients. Focusing on providing top customer support is the foundational piece of any strong relationship and is an excellent way to ensure that clients avoid switching over to another MSP. Continuing to build upon these relationships will help you maintain clients while also gaining new ones, as they will highly recommend your services to other companies.
Finally, another advantage of providing bundle packages is that it simplifies the buying process for the consumer. In other words, instead of trying to decide on a wide assortment of IT items, the client will be able to choose between a few different packages, which can help save time and is much more convenient. The use of bundles creates an easy-to-navigate sales process that is quick and efficient.
As you can see, building a successful MSP business requires many things and offering bundles is just another excellent way to reach new clients and maintain existing relationships. These packages can provide a wide variety of items or services, which can include virus protection, storage devices, new hardware, and many more options. Experimenting with various bundles can help you gain a better understanding of which ones are more popular than others and can help you fine-tune the most effective combination. Begin offering these bundles today and experience the many benefits of this marketing strategy that can help distinguish you from other MSPs.