IT Marketing Tips: The Myth of Overexposure
Managed service providers (MSPs) are always looking for new ways to reach customers through a wide variety of IT marketing techniques. Many IT providers believe that marketing is about quantity and fail to understand that quality is more important. Being loud and advertising non-stop through social media can turn customers away and prevent you from growing your consumer base. Understanding how to market to a clientele is an essential step in becoming a successful IT provider. Here are a couple of tips on limiting overexposure and creating a successful marketing campaign.
Contact A Prospect
One of the best ways to connect with potential clients is simply picking up the phone and reaching out to them about the use of your services. If you’re unable to get in contact with a potential client over the phone, it’s best to leave a brief voicemail that identifies your company and contact information. Typically, it’s best to wait 48 hours for a return call before you attempt to make contact again. You can also email a client instead of calling; ultimately, it’s best to choose whatever makes you feel the most comfortable. The initial email should be brief and informative, describing the various services that you offer. Writing a long email can be a major turn off to a client and cause them to delete the message without taking the time to read it. Over time, you’ll learn the effectiveness of a nicely crafted email or phone call and understand the most opportune times to use each form of communication.
Persistence Is Key
Persistence is a critical IT marketing technique that can be the difference between gaining a new customer or remaining stagnant. Waiting 48 hours before contacting a potential client again is a general rule that allows your prospective client enough time to respond before you message them again. Typically, it’s a good idea to remind them that you reached out before and that you’re interested in becoming an asset to their company. You can also mention any products or blog posts related to their business to help personalize the email. Always end the message with your contact information and an open invitation to connect. If you still don’t receive any response after 48 hours, it’s best to move on and concentrate on finding other potential clients.
