IT Marketing Tips: How To Generate Sales Appointments For Your Business

IT marketingGaining additional sales appointments is a key IT marketing technique for a successful managed service provider (MSP). Failure to add new sales appointments can limit the growth of your business and make it much more difficult to succeed in today’s competitive business environment. Increasing the number of sales appointments will provide the foundation for a successful IT provider, as it can significantly enhance the growth of your company and help you reach a much wider audience. Here are a few ways you can gain new clients through sales appointments:

Take Advantage of Social Media

The use of social media offers many opportunities for managed service providers (MSPs). According to recent research, people spend more than two hours each day on social networking sites. Advertising your products and services is a great way to reach a wide variety of people without spending any money. You can also gather a large number of followers through offering sign-up offers and special deals. Ultimately, the use of social media rests in your hands, and you can boost your brand through an active and engaging social media presence, which can lead to many new sales opportunities.

Offer A Presentation At A Major Industry Event

One of the most effective ways to gain new sales appointments is through attending industry events and providing a presentation about the services you offer. The presentation can give a potential client a preview of a sales discussion and is an excellent way to generate interest in your product. Over time, these speaking engagements will showcase you as a leading voice in the IT world. You can also lead workshops about your various products–another effective way of reaching new clients.

Use Call To Actions

Another excellent IT marketing technique is the ability to use a call to action in a variety of formats, whether it’s on a blog, social media, brochure, or other forms of advertisement. Instead of putting out a generic call to action, you can create an effective follow-up opportunity. For example, “Download Our Free Guide!” or “Sign Up For Special Deals!” These are all effective “call to action” methods that will engage with your potential client and entice them to take action. Using these calls to action through various forms of media is an excellent way to grow your consumer base and create an effective marketing campaign.

Publish Case Studies

The use of case studies is a great way to provide insight into the services you offer. These case studies can cover a wide variety of topics, whether it’s about the use of cloud technology or the latest virus scanner. The sole purpose of a case study is to describe how a project went, the results, and the need for any improvements. It should be easy for anyone to read and usually isn’t too technical, or else, you’ll risk overloading a potential client with too many details. Typically, it’s a good idea to publish a case study on a quarterly basis, as it allows you to educate people on a routine basis and it’s a great way to create meetings with new clients.

Once you’ve generated new sales appointments, it means that you’ve succeeded in your IT marketing efforts. Whether you’re a large or small IT provider, creating new sales opportunities will enable your company to grow and reach new clients on a steady basis. The use of social media, presentations, calls to action, and case studies are all excellent tools for creating new sales appointments. Begin practicing these methods today and experience the many benefits of an ever-expanding consumer base.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.