How To Advertise Business Continuity Plan as Part of Your MSP Services

December 11, 2017December 6, 2017 Jason Simons IT lead generation, it leads, IT marketing, IT sales leads, it services marketing, marketing for it, marketing IT, MSP Blog, MSP Blogs, msp business, msp coach, msp coaching, msp leads, msp marketing, msp sales, MSP SEO, MSP services, MSP website, msp websites

Disaster can strike at any moment, so it is important that you should have MSP services that entice companies to purchase business continuity plans. The use of a business continuity plan will help a company bounce back from any disaster, whether it was a cyber-attack, user error, or even a natural disaster. Informing clients of the advantages of a disaster recovery plan will enable them to be protected and experience as little downtime as possible. If you still have clients that are undecided on these services, here are a few ways in which you can convince them that a disaster recovery plan is well worth the investment:

Reputation

The reputation of a company is vital to success and being unable to recover from a disaster is a serious blow to a company’s reputation. On the other hand, if they are able to recover quickly, they will receive a significant boost in prestige, which will have a positive impact on their company. Describing how your IT services can keep a company in business during a disaster is a major selling point that does not need to be overlooked.

Competitive Advantage

Another added benefit of a business continuity plan is that it will give your clients a significant advantage over their competitors. While they struggle to recover, you will be able to keep the business operations available for your client. Ultimately, this will lead to an increase in product demand and can lead to an influx of customers for your clients. This win-win scenario offers immense benefits to clients that choose to use your MSP services for a disaster recovery plan.

Regulatory Compliance

Laws are increasingly being formulated, which ensure businesses have a disaster recovery plan in place. While a law may not currently be in place for a specific industry, it can always happen in the future, and it is a good idea to begin working on a business continuity plan. Ultimately, this can save a client much needed time and money in the future and this is an excellent investment.

Reducing Costs

Another benefit of a disaster recovery plan is that it can significantly reduce costs for each client. Instead of trying to start over from scratch, companies can restore vital data in only a short amount of time without experiencing lengthy amounts of downtime. These cost savings can be the difference between a company going bankrupt or fully recovering from a disaster at any time.

Risk Identification

Creating a disaster recovery plan will enable you to identify any areas of improvement before they turn into a major problem. This proactive approach will allow you to continually monitor your client’s software and perform any necessary updates before it becomes too late. Ultimately, risk identification is just another added layer of protection that is only available for companies that use your services.

You should incorporate business continuity plan as part of your MSP services and inform clients of its immense benefits in the present and future. Describing the various benefits of a continuity plan will further educate clients, and can significantly reduce the risk of customers losing everything during a disaster. Begin discussing these plans with clients today so that they will be well protected and prepared for any scenario in the future.