The use of drip campaigns is an effective IT marketing technique for new and recurring customers. Understanding how to apply this method to existing clients will help create a long-term relationship and give you an edge over your competitors. Whether you are a small or large IT provider, the use of drip campaign can help you stay in contact with clients through a wide variety of methods. On the other hand, companies that do not use drip campaign are much less likely to retain clients and will struggle in the long-term against other IT providers. Here are just a few of these techniques that can help you create a successful drip campaign:
Write a Welcome Email
A well-crafted welcome email is an excellent way to reach out to new clients. Providing them with information regarding your services and links to supporting content is a great introduction to your company. Listing contact information that includes your email and phone number will enable clients to contact you at any time and is an excellent way to provide customer service. It is also a good idea to offer discounts as a welcome message, as it demonstrates to the client that you value their business.
Link to Your Blog
The use of blogs is another effective way to engage with existing clients. Providing a sample blog post that is related to a client will give them useful information and help them understand the many services that you offer. Each blog post should have links within the text, as it makes it easy to maneuver from one blog post to another. Creating great content with blogs is an excellent way to attain new readers and can be very helpful in gaining new clients. It is ideal to write an original blog post on a weekly basis, as you are able to provide quality content without overloading a client with too many blog posts.
Offer Exclusive Content
How often do you offer special deals to long-term clients? As you may know, another useful IT marketing technique is offering exclusive content to new clients on a regular basis. For example, you can provide a free software program that is relevant to that particular business. Providing exclusive content offers on a regular basis will promote a high frequency of interactions between you and a client, while also helping build a positive relationship. Ultimately, it is a win-win scenario for both the client and yourself, as you are able to build their trust while they are able to take advantage of the latest deals.
Finally, the use of newsletters can help you stay engaged with clients while offering useful and interesting information regarding your services and the products you offer. The vast majority of newsletter content should be informational, while around 10% can be about special deals or discounts. These newsletters can be written on a monthly or bi-monthly basis, depending on the size of your customer base. Nevertheless, writing newsletters can help your clients stay updated on the latest news and are an excellent way to provide insight regarding the IT world.
As you can see, the use of drip campaign for existing clients can be a very efficient IT marketing technique. Taking the extra time to write quality content will keep your clients interested in your services and is a great way to build a successful partnership. Whether you write blogs, newsletters, or offer exclusive discounts, engaging with clients offers many benefits. Do not delay any longer— take these steps today and reap the many benefits of a successful drip campaign.