Trying to get to the top of the Hill on a high-ranking keyword for an MSP company is an extremely difficult marketing task. It could take months or years to finally climb over all the other MSPs that are all fighting to get to the top position. If your MSP Business is currently the lucky tech provider that garnered that top spot, then you might be celebrating and giving all your staff high fives, but you might be partying a little early.
In truth getting to the top is just the beginning as you should be thinking about the next phase and that’s defending your # 1 position! If you’re wondering how to accomplish this, then continue reading to find out more!
You Need a Defensive Moat
Once an MSP company attains the awesome goal of getting the top ranked marketing position on an important keyword, they should start thinking like Lord that owns a castle. One of the first defensive moves a Lord would make is to create a moat around their castle that would make it difficult for a ne’er-do-well to get access to the castle. One of the ways an MSP could defend their top ranked position is create their own moat by getting a second page on their website indexed so it follows in the rank just below your top ranked position. This creates a second barrier between you and all your competitors that they will have to overcome before they can ever knock you off your # 1 spot.
Get a Swamp Filled with Alligators
Of course, a savvy Lord would never be satisfied with just having a protective moat around their prized castle. There is no doubt they would be prepared to take extreme defensive steps to protect their kingdom. I would say that created a swamp filled with alligators that surrounds the protective moat would add double the defensive measures. Surely this would instill dread in the eyes of any would be usurper that might want to storm your castle. In the same way, an IT provider should create a swamp filled with alligators around their second webpage index by optimizing all their social webpages and directory listings, so they are indexed by Google a fill up the ranking positions on the keyword search where your website is top ranked. This will make the task of storming your entrenched keyword ranking seem like crossing a marsh full of alligators.
The Bottom Line
Just remember that while getting a top ranked position on a high-ranking MSP marketing keyword is difficult is just the first step in the process. Next you should start thinking about take some defensive measures to protect your top ranked position. First you should create a moat by getting a landing page indexed just beneath your # 1 position. Second you should create a swamp filled with alligators by optimizing your social webpages and director listings, so they get indexed and take up more of the positions on the top ranked keyword search when you own the # 1 position. This way you can start to own all the positions on the entire first page of the keyword search. Taking these defensive measures will create a massive barrier between your top ranked castle and any would be marketing competitors that might want to storm your position.