Why are Some MSPs Afraid the Google Marketing Boogeyman?

MSP MarketingFor many MSPs, when it comes to marketing their business on the internet, they have some fears that keep them paralyzed.  The question is whether these fears are real or do they just hearken back to when kids were terrified of an imaginary boogeyman in the closet? 

There are some real threats lurking on the internet for inexperienced internet IT marketing newbies.  However, some IT companies are paralyzed by the Google boogeyman when they should be focus on the real threats.  What are the real threats from Google and how can you tell them from the imaginary monster in the closet?

What is the MSP Marketing Boogeyman?

Over the years Google has been improving their algorithm since the internet was born and their search engine became number one in world.  Of course, Google is constantly tinkering and improving their algorithm so they can always have the most relevant search results. However, over the years Google has made a few emergency changes to the algorithm that were game changers and made a few online marketers feel like Google slammed on the Breaks.

What Were the Dramatic Rule Changes?

One of the biggest rule changes that threw a monkey wrench in many of the internet marketing professionals hinged around the use of back links.  While obtaining back links is still incredible important to get your MSP website top ranked, there were many in the early days that took advantage of Google’s look holes.  One major Department store in the U.S. was caught relying on an internet marketing company that was using black hat techniques by creating back linking farms.

In response to this incident and a growing negative trend of businesses using black hat back linking strategies Google changed the rules.  They narrowed the benefit of a back link so that it only helps if the link comes from a real website that’s relevant to your business.  So it will no longer help an MSP company with their marketing to get a back link from a dry cleaning business!

While there were a few other major massive rule changes to Google’s algorithm they all centered around techniques that were aimed at those trying to cheat the system.  Essentially they all revolve around internet marketing strategies that try to fool the Google bots and crawlers and have no benefit to the humans.

Should IT Providers be Terrified by Google Changes?

The reality is that Google universe is fairly stable for those internet marketing professionals that don’t rely on tricks but stay focused on providing great original content that helpful, relevant and authoritative.   If you focus your efforts on these three key elements then you don’t need to keep looking over your shoulder worrying about the next BIG change to Google’s algorithm.

On the other hand, it important to be realistic and face the fact that Google algorithm is always going to be under construction and this means internet marketing professionals should keep updated on the latest trends. 


 The bottom line is that any MSP that is terrified about marketing their website on the internet because of these few big Google changes is simply paranoid.  Those IT providers that are paralyzed by this fear are akin to the children that are frozen on their bed afraid to move because their might be boogeyman hiding in the closet.  As long as you focus on providing helpful, relevant and authoritative content then you don’t need to fear Google.  Then Google’s algorithm changes will only serve to direct more visitors to your website!  

David Walter

David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients. He has 17 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is Stratospheric Lead Generation Secrets.