If your MSP business is targeting SMBs as potential customers, it’s important to understand their needs. In general, small and medium companies have limited IT resources in comparison to large corporations. However, the technological requirements of these small enterprises are the same as those of their counterparts. Without the right IT support, SMBs will not be able to compete, gain revenue or grow. Therefore, MSPs have an opportunity to exploit the market by providing technological resources and support to businesses without high capital.
Over the recent past, more SMBs have become receptive to managed IT services. This type of solution is ideal because it reduces the company’s overall expenses. The enterprise will not have to spend capital or exhaust extensive IT resources and products. Also, managed services are subscription-based, so growing businesses can plan for their financial future because of the predictable costs. However, even though managed IT support is on demand, the field is competitive, and you, as the MSP, are not guaranteed stable revenue or numerous clients.
If you want to gain popularity among SMBs, you must have the traits enterprises seek. Here are some of the most crucial elements a small or medium-sized company will look for in a reliable IT support company.
Flexible Support Levels
SMBs look for flexible levels of IT support when hiring a managed services provider. Therefore, you should provide different service packages to your clients to accommodate their individual needs. In simple terms, your commercial companies are not equal. They have varying budgets, technological needs, and visions. If you only have one inflexible service package, you will lose clients who can’t afford the subscription or who don’t need all the services. Study your target market and tailor your support levels to match the demand.
Most business owners and managers are looking for an MSP business which can provide comprehensive solutions. In general, there are multiple IT solutions required to ensure smooth operation of a company. These services include software upgrade, network security, data backup and disaster recovery. SMBs prefer to have a one-stop shop or an MSP with the capability of handling all their needs. The cost and inconvenience of handling more than one IT support business can cost significant loss of resources in a small enterprise.
Quick Response Time
Slow response from IT technicians can cause unexpected downtime in business. This is one of the main reasons numerous companies have shifted from break-fix support and on-demand assistance to managed services. If an enterprise hires an MSP, they expect to receive fast solutions and response from technicians. Therefore, you should streamline your operations and customer support systems to ensure prompt service to clients. If an SMB finds that your response team takes as long as a random local IT technician, they will be less inclined to sign a contract.
As mentioned, most small and medium-sized businesses don’t have a lot of financial resources to spend on their IT departments. Often, these companies miss out on new technology which could elevate their operations. They are not able to compete with corporations that can purchase the latest hardware and software for their daily tasks. Therefore, you should make sure that advanced technology is available to your customers. For example, if they require network security, you should be able to provide a wide range of solutions, including firewalls, web filters, and anti-malware. Consider making your specialty technology exclusive to your clients. This will not only attract more customers; it will inspire loyalty and ensure recurrent revenue.
Finally, you should note that SMBs want more than tech products and network maintenance from their IT support providers. MIS-Solutions is a trustworthy advisor that steers your MSP business in the right direction and facilitate long-term growth.