Thoughts for MSP Marketing: How Effective Are Drip Campaigns?
The IT world is highly competitive and IT providers are always looking for new MSP marketing strategies to help them reach new clients.
Recently, managed service providers have been using drip campaigns to re-engage with lost customers and help increase sales. A drip campaign is typically a series of emails that are sent out on a regular basis to promote interest in the use of an MSP. Sometimes they may offer promotional deals, while other times they advertise about specific services. Nevertheless, the use of drip campaigns can have a significant effect on your business.
Here are a few ways to lead a drip campaign that will have a positive effect on your company and help you maintain a strong consumer base:
1. Maintain Contact with New Clients
Once a new contact signs up for your services, it’s an excellent idea to send them a welcoming email thanking them for using you. You can follow up with an additional email the next day detailing the variety of services that you provide. A few days later, you can send another email that offers a promotional deal, which will ultimately help you maintain contact and create a positive relationship. These are all automated emails that can be set to send over a specific period of time. On the other hand, if the customer never responds to these emails, it might be a good idea to remove them from the email list or you risk annoying clients.
2. Re-engage with Customers
Are you looking for ways to reconnect with clients and foster a positive relationship? As you know, MSPs that don’t regularly communicate with long-term clients are much more likely to lose them to competitors. Sending out regular emails to clients will help foster a positive relationship and create an open line of communication. Research has shown that drip campaigns can create 50% more sales leads through regular communication with clients. Conversely, MSPs that fail to communicate with regular customers are much more likely to experience less growth and remain stagnant.
3. Use Multiple Channels of Communication
Many people believe that email campaigns are the only outlet for drip campaigns, but there are a wide variety of MSP marketing techniques to employ. For example, you can use social media posts, text messages, postcards, or newsletters to re-engage with clients. You’ll notice that some forms of communication will generate more responses than others. Trying out different tactics will increase your flexibility and help you see which ways are most effective.
4. Lead Nurturing
Lead nurturing is a great way to reach new clients through a drip marketing campaign. These customers are typically interested in your services but aren’t quite ready to use your product. The ability to deliver messages over a period of time will create a deeper knowledge of your product and make them feel more comfortable about using your services. These e-mails may gradually lead the potential client into choosing you as their MSP.
5. Close the Deal
Do you struggle with closing the deal? As you know, the primary purpose of drip marketing is to create communications with clients and help promote the purchase of additional services. Offering free trials is a great way to connect and can be the difference between a successful or unsuccessful sales transaction. Over time, you’ll notice which techniques are the most effective in closing the deal and find the best ways to interact with each separate client.
Conclusion
The use of drip campaigns can be an effective MSP marketing tool. Maintaining contact with new and old customers will create a dynamic consumer base and help you steadily grow your company. MSPs that use drip campaigns are able to communicate with a much wider audience than other businesses that fail to take advantage of this technique. Begin using drip marketing today and experience the immense benefits of this marketing tool.
