MSP Marketing Techniques: The Importance of Internet of Things

MSP marketingThe use of the Internet of Things (IoT) is steadily growing, and it should be the center of your MSP marketing campaign. As you may know, many analysts are predicting a huge spike in the use of the IoT and it’s important for you to be at the forefront of this technology. A vast number of business entities will fuel this growth that ranges from the private to public sector. Increase in spending on security services, government initiatives, and the growing mobile subscriber base will play a huge role in the use of the IoT technology. Many analysts are predicting the IoT market to increase by over 15% within the next three years. The increasing role of this technology will require managed service providers to tailor their services around this breakthrough technology, which will include device management, network, and connectivity integration.

Here are a five more reasons that the IoT technology will have a lasting impact on the IT world:

1. Increase Revenue

As an IT provider, you are always looking for new ways to reach new customers and increase your profit. Fortunately, a growth rate that is estimated to be over 15% will make the IoT a hot commodity for you. With such a high-growth rate, you will significantly increase your managed service provider revenue. If you start early utilizing this technology, you will benefit the most in the long term since you will have a head start over your competitors. You will be able to establish yourself as an authority in the field and become a leading provider of this new technology. As you can see, fully utilizing the IoT market will grow your business and significantly enhance your profits.

2. Enhance Security

The biggest challenge we have today is the prevention of system breaches and keeping data confidential. One of the key MSP marketing steps is to demonstrate the importance of security and the various measures that need to be taken in order to provide a secure product. Providing routine updates and consistent testing will help you create a safe product and avoid the broad range of cyber threats. As you know, an insecure product can significantly damage your reputation and consumer base, which can be crippling to a managed service provider.

3. Improve Systems Management

Are you looking for new ideas for system management? The use of the IoT will improve data collection and organization in meaningful ways. In other words, it is a robust system that collects and analyzes data which will help you provide better services to the broad range of needs for each client. Being able to analyze this data will give you an edge over your competition and help you become much more efficient.

4. Increase Data Storage

The storage of data is another critical step that plays a key function in the IoT world. The IoT regulation makes sure every piece of data that is transmitted and collected is securely stored. This helps you to avoid costly fines and the loss of your customer trust that result when data is not properly stored. The IoT will help you store and access data at any time.

5. New Markets

Are you looking for new markets that can help your business grow and reach new clients? The IoT will create new markets for managed service providers. Instead of remaining stagnant, you will be able to build your consumer base consistently. The growth of clients will create new revenue streams, which will ultimately help you in providing the best customer service possible.

As you can see, the IoT technology will play a vital role in MSP marketing techniques. It will create business opportunities and help you reach a wide variety of customers. This breakthrough technology will also increase revenue, enhance security, improve systems management, increase data storage, and create new markets. Fully understanding the impact of the IoT will help you become a leading voice in the IT world. Begin utilizing the IoT technology today and reap the future benefits to your company.

Robert Naragon

Robert Naragon is the Founder and President of ITQue, Inc. (pronounced "i-teek"), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range to IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions is San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, a IT Outsourcing Provider to small and medium-sized businesses in San Jose.