How to Build a Brand for Your MSP Business

MSP businessThe IT world is highly competitive and an MSP business needs to understand the importance of creating a brand that will distinguish itself from its competitors. A recognizable brand is an invaluable resource that can help you reach clients from all walks of life. According to a recent survey by Nielsen, 59% of people would rather purchase products from brands that are familiar to them. In other words, a managed service provider that does not have a well-established brand is at a severe disadvantage against its competitors.

Here are a few ways to build a brand that will enable you to reach new customers and continue to grow your company:

Determine Your Audience

The first step in creating a successful brand is to identify your audience. For example, are you targeting small businesses or large corporations? Is your primary target local companies or is it nationwide? These are all critical questions that must be answered before you begin building a brand. Once you decide on an audience, it is important to tailor your message to meet their specific needs and grab their attention. Creating a message that does not resonate with your target audience will only create confusion and cause your message to fall on deaf ears. This could be something that you get help from a company that provides a service similar to online brand management, to determine. Brand advisors are also a good option for helping you develop your brand’s audience. either way, aligning your message with your intended audience is the primary step in building a successful brand.

Develop a Mission Statement

Does your company have a mission statement? Creating a mission statement gives you direction and helps communicate the values of your company. Building a brand around this mission statement will help give your business a purpose and guidance. The mission statement is the cornerstone of every aspect of the brand-building process and helps guide you in creating an effective and recognizable brand.

Outline Key Qualities and Benefits

Once you settle on a mission statement, it is important to describe the key qualities and benefits that your brand provides. An MSP business that focuses on providing unique services will help you stand out from the pack and create a unique brand from your competitors. Having a game plan will enable you to avoid distractions and create an effective brand that can reach a wide variety of people.

Integrate Brand into Every Business Aspect

Does your brand have high visibility or is it hardly recognizable? One of the key steps in creating a brand is that it should be visible throughout your company. For example, your brand logo should be on each email and located in a variety of places throughout the office. Social media accounts also need to have a visible brand logo because they can reach such a broad audience. So taking the time to design a brand logo, with a reputable logo maker could be in the best interests of your business, especially if you want to stand out. A recognizable brand is an invaluable resource that significantly affects the ability to attain new customers.


Does your company provide the same services to all clients or do you tailor your services to each customer? As you know, personalizing the services of your customers will create a strong relationship, showing you are focused on giving clients what they truly need. Building these relationships will give your brand a good reputation that will ultimately make it much easier to attract future clients.


Brand building can have a significant impact on an MSP business in a multitude of ways. Whether you have been in business for years or just started, building a brand enables you to reach more customers and experience steady growth. MSPs that fail to take advantage of building a brand experience less growth and find it much harder to become successful. Don’t delay any longer— use these tips to build a successful brand and experience the immense benefits it can bring to your company.

Mark McGarvey

Mark McGarvey is president of One Click Solutions Group, a managed services in San Francisco and security provider serving small and mid-sized businesses with 20 to 100 employees in the Bay Area. Mark began his career in msp consulting, before living in San Francisco, in the 90s as a senior support technician for a then-small company in Austin, TX called Dell. After working for a number of organizations in desktop support/management and systems administration, Mark realized a passion for two things: Ensuring computer systems ran smoothly and keeping the people that used these systems happy and productive. This passion helped him get his IT business started in San Francisco!  As a small business owner, Mark empathizes with other business owners that need computer support in San Francisco and understands the things dearest to them: Increasing productivity and efficiency and keeping costs low and ROI high.