When you’re considering whether to create a blog for your MSP business or not, think of it this way: imagine you own a sidewalk café in an area that doesn’t get much traffic. As you’re driving to open your café in the morning, you see a storefront for rent that offers more traffic and a better location. When you check the rental price, it’s substantially less than you pay now. There’s no question that relocating to the new storefront is a great deal.
For most businesses, deciding to blog is similar to the sidewalk café. You’ll get more traffic and visibility for attracting new customers. You can create content for your blog that reaches a huge potential audience, resulting in a low-cost marketing strategy. On top of that, your search engine ranking grows when you publish informative content.
So, the real question is, “Why not blog for your MSP business?” Here are some of the reasons why you should:
In today’s hectic world, people like reading blog posts that are short and to-the-point. They appreciate the simple structure of blog posts, fresh content and valuable information that’s easy to find and understand.
Every person who reads your blog is a potential customer. If your blog is engaging, your readers will publish comments that lead to genuine dialogues. This personal communication encourages other readers to carry on the conversation. Just one relevant blog post can expand your business exposure, increasing your brand awareness and resulting in lead generation.
Once your blog has a conversation going, you can gain productive insights about how people feel about your business, their concerns, and their suggestions.
Connects with the Target Market
Blogging is ideal for reaching out and connecting with your market. You do this by offering your target market helpful content that spreads the word about what your business has to offer. Your blog also provides a way to take care of current customers, which drives future sales. Your blog shows your readers that you’re thinking of them, strengthening customer loyalty.
Rather than trying to attract customers through a “hard sell,” blogging builds trust. Building trust is critical for growing leads and sales because your readers want to be certain that you know what you’re talking about. With a blog, you can build trust by educating your readers and solving their problems without using selling tactics that turn them away.
Improves Search Engine Rankings
Google and other search engines reward informative and updated content by increasing their search engine ranking. By posting SEO-friendly content on your blog and linking your posts with social media platforms like Twitter and Facebook, you increase your chances of getting noticed by search engines. Search engines index all the traffic to your blog.
Increases Lead Generation and Conversions
By consistent blogging, linking to social media and offering newsletters and subscriptions, you increase your chances for quality leads. The more content pages you publish, the potential lead generation grows exponentially. Over time, you can expect an increase in ROI.
If you need help getting your MSP business blog off the ground, contact us at MSP SEO Factory. We have the passion and expertise to help you reach your target goals through trusted content creation.