MSP Marketing: Selling Cloud Backup Services to SMBs

MSP marketingIn the recent past, cloud backup has become a popular solution for small and medium-sized businesses. Therefore, when planning your next MSP marketing campaign, you should consider increasing your efforts in selling this package. In general, cloud backup provides an indispensable solution for a problem that concerns all businesses. Simply speaking, commercial operations face the real threat of data loss or damage. The backup solution ensures that a copy remains on an offsite server, ensuring quick disaster recovery, and business continuity.

Numerous IT support companies have failed to put effort into cloud backup marketing because they expect a negative response from customers. However, the response and attitude towards cloud backup have improved tremendously since the inception of the technology. Business owners were concerned about the security of online backup and the possibility of losing confidential information. Today, numerous SMBs have embraced the solution and have found it to be reliable, even in comparison to traditional on-premises backup.

Results obtained from surveys have indicated that SMBs find cloud backup to be a secure option for storing data. In fact, a number of the business owners and managers cite this as a primary benefit of choosing online data backup. This technology is currently considered to be more or equally secure to on-premises backup by businesses. Also, the SMBs using this solution have reported that it is easy to use for daily backups and testing the status is considerably easy.

Therefore, when you are marketing and selling your MSP’s cloud backup services, you can rely on the positive response presented by general SMBs in the market. In addition, there are multiple advantages of cloud backup to businesses that you can present to your potential clients.

Advantages of Cloud Backup

Off-Site Backup

When businesses choose cloud backup, the operations can avoid the detriments of data loss. When a company loses their data, the normal activities will be crippled and recovery will be difficult. In most cases, a disaster that compromises business data will result in business shut down. With cloud storage, copies of the information will always be available in case of disaster.

Easy Access

When creating your MSP marketing material or making a presentation, you should emphasize on the ease of accessing the backed up data. Since the information is in the cloud, your clients will not be limited by location. This is a valuable aspect because numerous people work outside the office.


Cloud backup is an affordable solution for SMBs because their initial expenses are low. You should emphasize on the fact that the company will not have to purchase servers or rent an offsite location to secure their data. They will only need to pay for the storage as a service and you will provide the necessary assets. In addition, they can scale up or down as their operations change.

Simple to Use

Businesses want simplicity when dealing with IT infrastructure and resources. Complex things are not desirable because they cause loss of time and money. You can sell cloud backup as a solution which is easy to use and understand. The backup process can be automated and lost data can be recovered within a few clicks.

Simple Techniques for Selling Cloud Backup

Emphasize on Benefits

Business owners are not super tech savvy, so you should not insist on technical details and industry jargon. They are more likely to be annoyed than impressed. Instead, explain the outlined benefits simply, in a way that a regular person can understand.

Use Statistics

In business, people avoid taking unnecessary risks with their money or data. Therefore, when selling the cloud backup service, present data on the usage of the solution by other SMBs and their response after considerable use.

The Fear Strategy

Fear and uncertainty are great tools for marketing your cloud backup solutions. Business owners should be aware that they can lose all their data without warnings. Present your online back up as a peace of mind, just in case a disaster occurs.

Finally, you should offer your current and potential clients flexible cloud backup packages as part of your MSP marketing campaign.


Jason Schmitt

Jason Schmitt, founder and CEO of Technology Resource Advisors, Inc., graduated Summa Cum Laude from Bradley University in 1995 with a degree in Business Management. His IT industry experience includes 20+ years in IT Consulting in Milwaukee a consultative role for Private and Public sector clients. Always in search of ways to improve the client's IT Support experience in Milwaukee, Jason is active in several industry managed IT services Milwaukee groups in and IT Services Milwaukee business peer groups. Jason is responsible for Vision, Strategy, and Market Development at Technology Resource Advisors, Inc.